Samsung QN77S95FAFXZA 77"

The Samsung S95F is a 77-inch OLED built for bright rooms, with a Glare Free coating that actually works and audio in the 95th percentile. Gaming features are excellent with 165Hz PC support and four HDMI 2.1 ports. At $4,850 it's pricey, and picture quality scores are middling for a flagship, so dark-room purists should look at Sony or LG first.

The S95F brings Samsung's OLED HDR Pro tech, which means highlights pop and dark scenes stay inky without crushing shadow detail. Motion Xcelerator 165Hz keeps sports and fast action smooth, though that full 165Hz only kicks in with a connected PC pushing supported games. For console players, you get 120Hz, FreeSync Premium Pro, ALLM, and HDMI 2.1 across all four ports. The 4.2.2 channel speaker setup with Dolby Atmos and DTS:X is genuinely impressive for built-in TV audio, landing in the 95th percentile of our database. Connectivity is also top-tier at 94th percentile. But here's the rub: picture quality and HDR scores sit at 36th percentile, which feels low for a flagship OLED. The panel is capable, but Samsung's out-of-box tuning leans aggressive, and you'll want to spend time dialing in settings to get the most out of it.

Against the LG C5, Samsung's S95F wins on brightness and glare handling, but LG's OLED panels typically score higher on out-of-box color accuracy. The Sony A95L is the picture quality king with its QD-OLED panel and superior processing, but it costs even more and tops out at 120Hz. The TCL QM8K and Hisense U8 are mini-LED alternatives that get brighter for less money, though you lose the perfect blacks and viewing angles of OLED. If gaming is your priority, the S95F's 165Hz PC support and FreeSync Premium Pro give it an edge over Sony, but LG matches it spec-for-spec at a lower price.

At $4,850 USD, this is not a budget TV. You're paying for the 77-inch size, the Glare Free tech, and the Samsung name. The included AudioQuest cable adds maybe $100 of value, but it's not moving the needle. If you want a big OLED that works in a bright room, this is one of the few options that delivers. But if you're watching in a dark theater room, you can get similar picture quality for less money elsewhere.

Samsung's 77-inch S95F is a big, bright OLED that finally fixes the glare problem that's plagued glossy screens forever. The Glare Free coating is the real deal, you can watch this thing with sunlight pouring in and still see the picture. It's paired with the NQ4 AI Gen3 processor, which Samsung says runs on 128 neural networks to upscale and clean up whatever you throw at it.

This bundle also includes an AudioQuest Vodka 48 HDMI cable, which is a fancy 2.25 meter cord with silver-plated copper conductors. It's a nice cable, but let's be honest, you're here for the TV. And the TV is good. Really good, if you can stomach the price.

Skip this if you watch in a dedicated dark room and care about reference-level picture accuracy. The 36th percentile picture quality score means Sony's A95L or LG's C5 will give you better out-of-box color and processing for less money. Also skip it if you don't need the 77-inch size, the Glare Free tech is the main reason to pay Samsung's premium, and smaller models from competitors offer better value.

Buy this if you have a bright living room and want a huge OLED that doesn't turn into a mirror. The Glare Free coating is the killer feature here, and the audio is a pleasant surprise. Gamers get a fully loaded HDMI 2.1 setup with 165Hz PC support. But if you're a home theater purist watching in a dark room, the picture quality scores suggest you can do better for the money.