Samsung S95F QN65S95FAFXZA 65"

The Samsung S95F's audio system is in the top 2% of all TVs, rivaling dedicated soundbars. A matte anti-glare screen still impresses, but user sentiment has slipped to 85/100 as fresh competition from the Samsung QN900F, LG G5, TCL QM7K, and Hisense U7 reshuffles the top tier.

Samsung pairs a 65-inch OLED panel with their NQ4 AI Gen3 processor, and the motion handling is genuinely snappy. With Motion Xcelerator 165Hz and VRR support up to 4K, gaming feels fluid, though it lands in the 79th percentile for gaming, placing it well above average but not quite in the bleeding-edge tier. The real star is the audio: a 70W, 4.2.2-channel system with Dolby Atmos and Object Tracking Sound+ puts it among the absolute best TV speakers we've ever measured. Play a movie and you might forget a soundbar was ever on your shopping list. Smart features aren't left behind either—Tizen with Alexa and Bixby integration sits in the 96th percentile, meaning it's one of the snappiest, most polished interfaces available. The display itself is a standout 65-inch OLED with infinite contrast, though its HDR support is limited to HDR10+ and HLG, which pegs it at a solid but unspectacular 70th percentile for HDR. Auto HDR Remastering does help SDR content look punchier, but strict Dolby Vision fans will need to look elsewhere.

Against the LG G5, the Samsung trades Dolby Vision for an anti-glare finish and superior built-in audio. The Sony BRAVIA 5 offers better picture processing but costs more and lacks Samsung's matte screen. If you want brightness on a budget, the Hisense U8 or TCL QM8K are solid, but neither matches the S95F's audio muscle or sleek design. And the Roku Plus Series isn't in the same league.

The price spread is wild: you can snag this TV for as low as $1506 from certain vendors, while others charge up to $3393. That's a nearly $1900 swing, so shopping around is a must. At the low end, it's a steal for a 65-inch OLED with class-leading sound and a matte screen that actually works. You're essentially getting a premium sound system baked into the price, which helps offset the cost compared to rivals where you'd need to budget for a separate audio setup.

With a 4.2.2-channel, 70W speaker setup that lands in the 98th percentile for TV audio, the Samsung S95F brings built-in sound that rivals many soundbars. And it's backed by a 4.7-star rating across over 2,000 reviews, making it one of the highest-rated TVs in our database. That social proof is as impressive as the anti-glare screen that owners rave about. Oddly, our raw picture quality benchmarks place it in just the 36th percentile, far below its premium OLED rivals. Yet owner feedback tells a different story: they gush about deep blacks and vibrant colors in bright rooms, thanks to the glare-free coating. So either our lab is harsh, or Samsung's processing magic works better in real-world use than on paper.

If you need Dolby Vision for certain streaming apps or want the absolute brightest HDR peaks for a dark theater room, look elsewhere. Our picture quality benchmarks placed the S95F in the 36th percentile, so hardcore enthusiasts might prefer the LG G5 or a QD-OLED from Sony. The Samsung Neo QLED QN900F and TCL QM7K also offer compelling alternatives with stronger HDR performance. Also, if you're planning to mount it outdoors, forget it—the outdoor score of 53.2 means it's not built for that. With user sentiment now at 85/100, the honeymoon phase appears to be fading, so weigh the glowing early reviews against the newer competition.

If you want a living room TV that doesn't need a soundbar and defeats reflections, this is still a strong pick. But the user sentiment dip from 92 to 85 out of 100 is worth noting: some early enthusiasm may be cooling as newer competitors like the Samsung Neo QLED QN900F and LG G5 Series enter the conversation. For dark-room purists chasing the last ounce of contrast, the LG G5 might edge ahead, and the TCL QM7K and Hisense U7 are now nipping at its heels on value. The S95F's real-world performance still holds up, but the gap between owner love and lab scores is getting harder to ignore.