LG G4 Series OLED77G4WUA 77.4"

The LG G4 77-inch OLED is a gaming and home theater beast with best-in-class response time and infinite contrast. Its Brightness Booster Max makes it one of the brightest OLEDs yet, though it still trails top mini-LEDs in HDR punch. Pricing varies wildly from $1,999 to over $5,600, so shop smart. If you have a light-controlled room and want a massive, responsive screen, this is a top-tier pick.

The gaming performance here is basically a mic drop. A 0.1ms response time combined with a 120Hz panel means motion clarity that has to be seen to be believed. In our database, this lands at the very top of the charts for gaming, and it shows. Fast-paced shooters feel instantaneous, and there's zero perceptible blur when you're whipping the camera around in a racing game. Having both Nvidia G-Sync and AMD FreeSync Premium on board means you're covered no matter what GPU you're running, and the four HDMI 2.1 ports mean you can have a PC, PS5, Xbox Series X, and soundbar all connected without needing to swap cables. It's a setup that just works.

Where things get more nuanced is in pure picture quality metrics. The contrast is, as you'd expect from OLED, effectively infinite. Perfect blacks next to brilliant highlights create a depth that pulls you into the image. The Alpha 11 processor does heavy lifting with AI upscaling, making even standard HD content look surprisingly crisp on this massive screen. But our picture quality score sits at the 36th percentile, which might raise an eyebrow. This isn't because the G4 looks bad, far from it. It's because the competition at this price point has gotten incredibly fierce, and some rivals edge it out in out-of-the-box color accuracy and peak brightness in very specific scenarios. For most people, the real-world viewing experience is breathtaking. Pixel peepers might find minor nits to pick, but everyone else will just be staring at the screen with their mouth slightly open.

The Sony BRAVIA XR A95L is the G4's most natural rival, and it's a fascinating contrast. Sony leans hard into picture processing and out-of-the-box color accuracy, which explains why the G4's picture quality score lands where it does. If you're a cinephile who wants the most accurate image without touching a settings menu, the Sony might be your pick. But the LG fights back with superior gaming features, a brighter panel thanks to the Brightness Booster Max, and that gorgeous flush wall mount. It's a classic battle of a filmmaker's tool versus a versatile powerhouse.

Then there's the Samsung QN900F, which goes the 8K mini-LED route. It gets eye-searingly bright and has incredible HDR pop, but you lose the perfect blacks and pixel-level control of OLED. The TCL QM7K and Hisense U7 Series are the value plays here. They offer impressive mini-LED performance at a fraction of the price, and for a lot of people, the savings will outweigh the contrast advantages of the LG. But neither can touch the G4's gaming responsiveness or that infinite contrast in a dark room. You're trading some brightness and cash for the OLED magic.

Pricing on the G4 is all over the map depending on where you look, with a spread from $1,999 to $5,641 across vendors. That's a wild $3,642 gap, and it pays to shop around. The lower end of that range, particularly from vendors like Amazon and Newegg, brings this set into genuinely compelling value territory for a 77-inch flagship OLED. At around two grand, you're getting a level of gaming performance and contrast that competes with sets costing significantly more. At the high end of the range, the value proposition gets shakier, and you start bumping into some very serious competition.

Compared to the Sony BRAVIA XR A95L, which is its most direct rival, the LG often undercuts it on price while delivering a brighter panel and better gaming features. The Samsung QN900F takes a different approach with 8K resolution and mini-LED brightness, but you'll pay a premium for those extra pixels that most content doesn't even use yet. For pure price-to-performance in a large OLED, the G4 hits a sweet spot, especially if you can snag it during a sale or from a retailer with aggressive pricing.

The LG G4 is the kind of TV that makes you want to rewatch your entire movie collection just to see what you've been missing. This 77-inch OLED is aimed squarely at home theater enthusiasts and serious gamers who want a flagship experience without compromise. It's not just a pretty screen. LG packed in their latest Alpha 11 AI processor, a brightness booster that finally addresses the old 'OLEDs are too dim' complaint, and a flush wall mount that turns the TV into a piece of art when it's off. If you're building a dedicated media room or just want the centerpiece for your living room to be absolutely stunning, this is where the conversation starts.

What makes the G4 interesting in 2024 is how it balances raw performance with actual livability. The gaming chops are basically best-in-class, landing in the 99th percentile in our database. We're talking 120Hz, near-instant response time, and full support for both G-Sync and FreeSync. But LG didn't stop at catering to PC and console gamers. The smart TV experience gets a boost from webOS 24, and the company is promising five years of software updates. That's a level of long-term support you rarely see in the TV world, and it makes the upfront cost a little easier to swallow.

But let's be real about who this is for. At 77 inches, you need the space for it, and the price tag puts it firmly in premium territory. The outdoor score in our testing is a weak spot, so this isn't the set for your bright sunroom or patio. This is a controlled-environment champion. If you can give it a dark or moderately lit room, it will reward you with the kind of infinite contrast and color volume that makes other TVs look washed out by comparison.

If your TV is going in a room with floor-to-ceiling windows or a lot of direct sunlight, you should probably look elsewhere. The G4's outdoor and bright-room performance is its Achilles' heel, and you'll be fighting glare more than enjoying that perfect contrast. A high-end mini-LED set like the Samsung QN900F or even the TCL QM7K will serve you better in that environment, with significantly higher peak brightness to cut through ambient light.

Also, if you're not planning to add a soundbar or external audio system, temper your expectations. The built-in 4.2 channel setup at 4W is fine for casual news watching, but it does a disservice to the cinematic picture quality. You're buying a Ferrari and putting economy tires on it. Budget for audio, or consider a Sony A95L which has slightly better built-in sound if you absolutely must keep things minimal.

If gaming is a big part of your life and you want a massive screen that can keep up with a high-end PC or the latest consoles, the LG G4 is basically the best choice on the market right now. The combination of 120Hz, near-instant response, and full VRR support across all four HDMI ports is unmatched. Pair it with a dark room and a decent soundbar, and you have an experience that rivals a high-end gaming monitor but at a scale that fills your wall. This is the set for the enthusiast who wants no compromises in responsiveness.

For the pure movie lover who prioritizes the most accurate picture over everything else, the Sony A95L deserves a long look. It's a closer call than the spec sheets might suggest. But the LG's brighter panel and superior gaming chops make it the more well-rounded flagship for most people. If you're spending this kind of money, you probably want a TV that excels at everything you throw at it, and the G4 gets closer to that ideal than almost anything else in 2024.