TCL X11L 98X11L 97.5"

The TCL X11L hits 10,000 nits peak brightness and 100% BT.2020 color, both best-in-class. It's a 98-inch Mini-LED with 144Hz gaming and strong built-in audio. No customer reviews yet, and the US price swings by $1,775, so hunt for the $6,300 deal.

The headline number is 10,000 nits peak brightness. For context, most flagship TVs top out around 2,000 to 3,000 nits. This thing is in a different league. The full array local dimming paired with the Mini-LED backlight means those highlights don't just blast, they stay controlled. Color is just as extreme with 100% BT.2020 coverage, which is best-in-class territory. The TSR AI Pro Processor handles upscaling and motion, and the Motion Rate 480 with a native 144Hz refresh rate keeps fast action smooth.

Gaming lands in the 93rd percentile, which is a standout. You get 144Hz native, Game Accelerator 288 VRR, AMD FreeSync Premium Pro, ALLM, and HDMI 2.1 across four ports. The audio is also in the 93rd percentile with a 2.1.2 channel, 40W setup supporting Dolby Atmos, DTS:X, and IMAX Enhanced. For a TV this size, the built-in sound is surprisingly capable, though you'll still want a dedicated system for a room big enough to hold a 98-inch screen.

Against the Samsung QN990F, the TCL wins on raw brightness and color volume. The Samsung is no slouch, but 10,000 nits versus Samsung's typical flagship output is a blowout. The Sony BRAVIA 9 K85XR90 has better processing and motion handling, but it's an 85-inch panel and can't match the TCL's size or peak brightness. The LG G4 Series OLED65G4SUB is a 65-inch OLED, so it wins on per-pixel contrast and black levels, but it's in a completely different size class and tops out far below the TCL's brightness. The Hisense U8 Series 65U8QG is a budget-friendly Mini-LED, but at 65 inches it's not even playing the same game. If you want the biggest, brightest screen, the TCL is the only one here that delivers both.

Pricing is all over the place in the US, ranging from $6,300 to $8,075 across six listings. That's a $1,775 spread for the same TV, so shopping around matters more than usual. The Canadian listing sits at CAD 12,998. At the low end of the US range, you're paying for a level of brightness and color performance that no competitor touches. At the high end, you're overpaying for the same panel. Find the $6,300 listing and you've got a strong price per performance ratio. Pay $8,075 and you're just funding someone's margin.

The TCL X11L Series 98X11L is a 98-inch monster that hits 10,000 nits peak brightness. That's not a typo. Our database puts its picture quality at the 100th percentile, which means nothing else we've tested comes close. The 100% BT.2020 color coverage is equally absurd for a consumer TV. If you want the brightest, most color-saturated image on the market, this is it.

But this is a 145-pound, 98-inch panel with Wi-Fi 5 and zero customer reviews so far. The social proof sits at the 10th percentile, which means you're buying on specs alone. And those specs are wild. Just know you'll need a serious wall or a very sturdy stand, plus a room big enough to do it justice.

Skip this if you don't have a massive room and a serious mounting plan. At 66kg and 98 inches, this isn't a casual living room TV. The Wi-Fi 5 is a weak spot for a premium 2025-era panel, and with only one USB port, you'll be juggling peripherals. If you want proven reliability, the zero customer reviews and 10th percentile social proof mean you're an early adopter taking a leap of faith. And if you're not ready to hunt for the $6,300 listing, you could easily overpay by $1,775.

The TCL X11L 98X11L is a statement piece. The 10,000 nits peak brightness and 100% BT.2020 color put it in a class of one. Gaming performance is excellent, audio is strong for built-in speakers, and the 98-inch size is immersive in a way smaller panels can't match. The downsides are practical: Wi-Fi 5, one USB port, a 66kg weight, and zero customer reviews to validate long-term reliability. If you have the space, the budget, and a wall that can handle it, this is the brightest, most colorful TV we've seen. Just buy from the cheapest listing.