LG Smart Monitor 27U731SA-W 27" White

The LG 27U731SA-W is a 27-inch 4K smart monitor with built-in webOS, making it a solid two-in-one for work and streaming. Display quality is a standout, but the 60Hz refresh rate means gamers should look elsewhere. At $133 it's a no-brainer; at $250, only buy it if you really want the smart TV features.

The 4K IPS panel is the star here. Text is sharp, colors are vibrant, and the 350 nits brightness keeps things readable in most rooms. The 5ms response time is fine for office work and streaming, but the 60Hz refresh rate lands this monitor in the bottom quarter of our database for performance. Don't expect smooth competitive gaming. HDR10 is supported, but without local dimming or higher peak brightness, it's more of a checkbox than a wow factor. The auto brightness control is a nice touch for all-day use, and the USB-C port with 65W charging means one cable handles video, data, and laptop power.

Against the Dell S2725QC, the LG trades blows on display quality but adds the entire webOS smart TV experience, which the Dell lacks. The ASUS TUF Gaming VG34VQL1B and HP OMEN 27qs G2 are ultrawide and high-refresh gaming monitors, so they're aimed at a completely different buyer. The Acer Nitro XV272U W2bmiiprx offers a higher refresh rate for gaming but skips the smart features. If you want one monitor that handles work and entertainment without extra devices, the LG is the clear pick here. If you're gaming first, look at the ASUS or HP instead.

Pricing is all over the place right now. We're seeing this monitor listed anywhere from $133 to $250 across US retailers, which is a $117 spread. At the low end, this is an absolute steal for a 4K smart monitor with USB-C. At the high end, it's harder to justify when you can find dedicated 4K productivity monitors with better ergonomics for similar money. If you can snag it near the $133 mark, buy it without hesitation. At $250, you should weigh how much you value the built-in smart TV features.

The LG Smart Monitor 27U731SA-W is a 27-inch 4K IPS panel that doubles as a smart TV thanks to built-in webOS. You get Netflix, Disney+, YouTube, and 300+ free LG Channels without needing a PC or streaming stick. It's aimed at people who want one screen for work, streaming, and casual cloud gaming.

The specs are solid for a productivity and media monitor: 3840 x 2160 resolution, 350 nits brightness, HDR10, and a USB-C port with 65W power delivery. It's not a gaming monitor, and the 60Hz refresh rate makes that clear. But for a desk setup that pulls double duty as a TV, it's a compelling package.

Skip this if you're a gamer who wants high refresh rates or fast response times. The 60Hz panel and 5ms response time will frustrate anyone used to 144Hz or higher. Also skip it if you need height adjustment or swivel, because the stand only tilts. And if you already have a streaming stick or smart TV box, you're paying extra for webOS features you don't need.

This monitor is for people who want a clean desk setup that works as both a PC display and a living room-style TV. Remote workers, dorm room dwellers, and anyone who streams more than they game will love it. The white frame is a nice aesthetic bonus that sets it apart from the sea of black monitors. Just don't buy it expecting a gaming display, because the 60Hz panel will disappoint.