Sony BRAVIA 7 II K98XR70M2 97.5"

The Sony BRAVIA 7 II is a massive 97.5-inch Mini-LED TV with impressive True RGB color tech and solid smart features. But its picture quality score is a disappointing 36th percentile, which is concerning for a TV in this price range. Shop around hard, because prices vary by over USD 3,000, and consider cheaper Mini-LED rivals before you commit.

The True RGB backlight is the star here. Independent three-color LED control means the color volume should be excellent, and Sony claims it hits OLED-level color range with Mini-LED brightness. The XR Contrast Booster and X-Wide Angle Pro are doing heavy lifting for depth and off-axis viewing. Gaming gets a 70th percentile score, which is solid but not top-tier, and the 120Hz panel with HDMI 2.1 will keep most console and PC gamers happy. Audio is middle of the pack at 60th percentile, so you'll likely want a soundbar for a screen this size. The display itself lands at 57th percentile, which is about average for this category, and picture quality sits at a disappointing 36th percentile. That's a weak spot for a flagship-priced TV, and it suggests the real-world performance may not fully match the spec sheet hype.

Against the LG C5 OLED, the Sony can't match OLED's per-pixel contrast, though it should get brighter. The Samsung Neo QLED QN75QN990FFXZA is a direct Mini-LED rival with a strong track record, and Samsung's processing is no slouch. The TCL QM8K and Hisense U8 Series are the value plays, offering Mini-LED brightness and solid picture quality for significantly less money. The Roku Plus Series is in a completely different budget tier and not a real competitor here. If you want the biggest screen with Sony's color tech, this is your pick. If you want the best picture per dollar, the TCL or Hisense are probably smarter buys.

Pricing is all over the place, from USD 5,850 to USD 9,000 across four US listings. That's a USD 3,150 spread, which is wild. If you're buying, shop around hard and don't pay the top end. The value proposition hinges entirely on whether the True RGB tech delivers real-world picture quality that justifies the premium over cheaper Mini-LED options. Given the 36th percentile picture quality score, we're skeptical. You're paying a lot for the Sony name and the color tech story, but the benchmark data doesn't fully back it up yet.

Sony's BRAVIA 7 II is a 97.5-inch statement piece. It's built around True RGB Mini-LED tech, which drives red, green, and blue LEDs independently. That's a big deal for color volume and accuracy, and Sony pairs it with their Cognitive Processor XR for real-time scene optimization.

This is a TV for people who want a massive, bright, color-accurate picture and don't mind paying for it. It's not a portable or budget pick, obviously. The smart features are solid, the HDR support is comprehensive, and the gaming chops are there with 120Hz and HDMI 2.1. But the picture quality percentile ranking is a bit of a head-scratcher given the marketing hype, so let's dig in.

Skip this if you want the best picture quality per dollar. The 36th percentile picture score means cheaper Mini-LED options like the TCL QM8K or Hisense U8 will likely give you a better image for far less money. Also skip it if you need something portable or wall-mount friendly without a crew, since it weighs over 62kg.

This TV is for someone who wants a cinema-sized Sony display with cutting-edge color tech and doesn't mind paying a premium for it. It's best for smart home integration and streaming, with solid gaming support. But if you're a picture quality purist on a budget, or you want the absolute best image quality regardless of size, you should look elsewhere. The 36th percentile picture quality score is hard to ignore.