Hisense QD4 Hi-QLED 40QD4SR 39.5"

A cheap, cheerful Roku TV that's perfect for secondary rooms. Just don't expect 4K or gaming chops.

The smart platform is the real star here. Roku OS runs smooth and snappy, and that 82nd percentile smart score shows it's one of the best streaming experiences you can get at this size. Audio also punches above its weight at 72nd percentile, which is rare for a budget set. But the display is where things get rough. A 1080p panel in 2026 feels dated, and the 19th percentile display score confirms it. Motion Rate 60 means fast action gets blurry, and HDMI 1.4 limits you to 1080p60 with no VRR or ALLM. It's fine for sitcoms and YouTube, not for sports or gaming.

The Roku Plus Series 55R6C7 is the obvious step up if you want a bigger screen and 4K without leaving the Roku ecosystem. It costs more but fixes the resolution problem. The TCL QM8K and Samsung Neo QLED QN70F are in a completely different league, with mini-LED backlights and real HDR, but they're also way bigger and way more expensive. The Sony BRAVIA 5 sits in between, offering better picture processing if you're willing to pay for it. For a small secondary TV, the QD4 holds its own. For a main living room set, look elsewhere.

At USD 160 to USD 250, this is a budget TV through and through. The spread across vendors is real, so shop around. Best Buy has it at the low end of that range, which makes it an easy impulse buy for a secondary room. You're not getting premium picture quality, but you're also not paying premium money. For a dorm room, kitchen, or guest bedroom, it's a no-brainer at the lower price.

The Hisense QD4 is a small, cheap Roku TV that nails the basics and skips everything else. It's a 40-inch 1080p panel with surprisingly good smart features and audio for the price, but the picture quality and gaming chops are firmly budget-tier. If you need a bedroom or kitchen TV that just works, this is a solid pick. If you want a cinematic experience, keep scrolling.

If you're looking for a main living room TV with 4K, real HDR, or gaming features, this isn't it. Go get a Roku Plus Series or a TCL QM8K instead. Also skip it if you're sensitive to motion blur, since Motion Rate 60 will smear fast action.

The Hisense QD4 is a great little utility TV. It's not going to blow you away with picture quality, but it's cheap, smart, and sounds better than it has any right to. If you need a 40-inch screen for a bedroom, office, or kitchen, and you don't care about 4K or gaming features, this is an easy recommendation. Just don't expect it to replace your main TV.