Samsung OLED S90D 77"

The Samsung S90D's 77-inch OLED panel is a 97th percentile stunner with 144Hz gaming chops in the 82nd percentile. But picture quality and HDR both sit at the 36th percentile, which is mediocre for a $2,998 USD TV. Great screen, questionable processing.

The display is the star. At 77 inches with Samsung's OLED tech, it's in the 97th percentile for display, which puts it among the absolute best right now. The 144Hz panel and HDMI 2.1 support give it a gaming score in the 82nd percentile, a standout for anyone hooking up a PS5 or Xbox Series X. But here's the rub: picture quality and HDR both land at the 36th percentile. That's mediocre territory. Quantum HDR+ sounds fancy, but the numbers suggest it's not delivering the same punch as competitors in this price range. The 2.0 channel audio with Dolby Atmos support sits at the 61st percentile, solid but nothing to write home about. Connectivity is a weak spot at the 43rd percentile, about average, despite Wi-Fi 6 and Bluetooth being on board.

Against the LG C5 Series OLED55C5PUA, the Samsung has a bigger screen at 77 inches, but LG's OLED lineup typically leads in picture quality and HDR processing. The Sony BRAVIA XR XR77A95L is a direct size competitor and Sony's processing tends to outclass Samsung in HDR and color accuracy. The Hisense U8 Series 100U8QG and TCL QM8K Series 75QM8K offer mini-LED alternatives that often beat OLED on brightness and HDR impact at lower prices. The Roku Pro Series 75R8C5 is a budget-friendly option that sacrifices OLED entirely but delivers solid smart features. The S90D's 144Hz gaming edge is real, but the 36th percentile picture quality means you're trading overall image performance for that gaming smoothness.

At $2,998 USD, this is a big investment. The display alone might justify it for OLED purists, but the picture quality and HDR scores at the 36th percentile make the value proposition shaky. You're paying top-tier OLED money for a screen that doesn't lead in overall picture performance. The 3-year warranty bundle adds some peace of mind, but the single US listing at this price means you don't have much room to shop around.

The Samsung S90D's 77-inch OLED panel lands in the 97th percentile for display quality in our database. That's the headline here. You're getting one of the best screens we've tracked, with the deep blacks and contrast that OLED is known for. The 144Hz refresh rate and HDMI 2.1 support make it a serious gaming display too, scoring in the 82nd percentile for gaming. But the picture quality and HDR scores sit at the 36th percentile, which is a weird gap worth unpacking.

Skip this if you care about HDR performance or overall picture quality. The 36th percentile scores in both categories mean you're paying OLED prices for processing that falls behind competitors. If you watch a lot of HDR movies or want the best color accuracy, the Sony BRAVIA XR XR77A95L or a high-end mini-LED like the Hisense U8 Series will deliver better results. Also skip if you want strong built-in audio, the 2.0 channel setup is underwhelming for a 77-inch screen.

The Samsung S90D is a tale of two TVs. The 77-inch OLED display is genuinely stunning, landing in the 97th percentile. The 144Hz gaming performance is a standout. But the 36th percentile picture quality and HDR scores are hard to ignore at $2,998 USD. If you're a gamer who prioritizes refresh rate and screen size over pure image processing, this could work. If you want the best overall picture for movies and HDR content, the Sony BRAVIA XR XR77A95L or even a high-end mini-LED like the Hisense U8 Series might serve you better.