Toshiba V35 Series 40V35RU 40"

★★★★★ 4.6 (652)

Combining a Direct LED panel with Toshiba’s REGZA Engine processing, this 40-inch TV delivers uniform brightness and upscaled detail, housed in a minimalist Japanese-inspired design. Fire TV with Alexa, Apple AirPlay, and DTS Virtual:X for simulated height channels make it a compact but capable smart home hub. It’s ideal for smart home enthusiasts who want a small secondary TV with voice control and solid picture quality without stretching a budget.

Screen 40"
Resolution FHD
Panel LED
Refresh 60 Hz
HDR HDR10, HLG
smart platform Fire TV
hdmi version 1.4
Toshiba V35 Series 40V35RU 40" tv
57 Overall Score

Snapshot

Pros & Cons

Pros

  • Strong social proof (89th percentile) 89th
  • Strong smart (88th percentile) 88th
  • Strong user sentiment (66th percentile) 66th

Cons

  • Below average display (6th percentile)

What owners think

How owner sentiment changed over time

Exclusive

Based on when customers actually wrote their reviews - so you can see whether early praise held up.

Owner sentiment has held steady over time
85/100Our AI sentiment readmedium confidence · 13 sources · Jun 2026
1★2★3★4★5★Q1 '26: 4.7★ · 120 reviewsQ2 '26: 4.5★ · 71 reviewsQ3 '26: 4.4★ · 25 reviews1207125Q1 '26Q2 '26Q3 '26
Avg ratingHappy (4-5★)Unhappy (1-2★)Bar height = number of reviews

Based on 216 dated customer reviews, grouped by calendar quarter. Period analysis is in English.

The proof

Performance

Performance Percentiles

HDR 64.6
Audio 64.6
Smart 88.2
Gaming 37.4
Display 5.5
User Sentiment 66.1
Connectivity 47.5
Social Proof 88.5
Picture Quality 36.8

Specifications

Full Specifications

Display

Size 40"
Resolution FHD
Panel Type LED
Backlight Direct LED
Curved No

Picture Quality

Motion Tech Ultimate Motion
Processor REGZA Engine

HDR

HDR Formats HDR10, HLG
Dolby Vision No
HDR10+ No
HLG Yes

Gaming

Refresh Rate 60 Hz
Game Mode Yes

Smart TV

Platform Fire TV
Voice Assistant Amazon Alexa
Screen Mirroring Apple AirPlay
Works With Amazon Alexa, Apple Home

Audio

Speaker Config 2
Wattage 14
Dolby Atmos No
Surround Sound DTS Virtual:X
eARC Yes

Connectivity

HDMI Ports 3
HDMI Version 1.4
USB Ports 1
Wi-Fi ✓
Bluetooth ✓
VESA Mount 200x100

Power & Size

Energy Star No
Annual Energy 70
Weight 4.8 kg / 10.6 lbs

vs Competition

Spec Toshiba V35 Series 40V35RU 40" Hisense QD7 Series 75QD7QF TCL Q6-Series 55Q651G Roku Select Series 55R4C5 Samsung Q7F QN43Q7FAAFXZA LG QNED 55QNED70AUA
Screen Size 40 75 55 55 43 55.20000076293945
Resolution FHD 3840x2160 4K 3840x2160 3840x2160 3840x2160
Panel Type LED QLED QLED LED QLED QLED
Refresh Rate 60 144 60 60 60 60
Hdr HDR10, HLG Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) HDR10, HDR10+, HLG, Dolby Vision HDR10+, HLG HDR10+ HDR10, HLG
Smart Platform Fire TV Fire TV Google TV Roku TV Tizen webOS
Dolby Vision false true true false false false
Dolby Atmos false true true false true true
Hdmi Version 1.4 2.1 2.1 2.1 2.1 2.0
Compare Compare Compare Compare Compare
Product HDRAudioSmartGamingDisplayUser SentimentConnectivitySocial ProofPicture Quality
Toshiba V35 Series 40V35RU 40" 64.664.688.237.45.566.147.588.536.8
Hisense QD7 Series 75QD7QF Compare 83.783.488.29186.691.489.777.387.7
TCL Q6-Series 55Q651G Compare 95.883.497.758.940.366.172.382.483.8
Roku Select Series 55R4C5 Compare 85.659.799.856.568.391.475.398.336.8
Samsung Q7F QN43Q7FAAFXZA Compare 71.776.793.958.969.966.172.377.336.8
LG QNED 55QNED70AUA Compare 64.676.790.951.977.85463.394.536.8

Price

Value & Pricing

From $65 6 offers across 1 retailer

Price History

New Refurbished
$40 $60 $80 $100 $120 $140 May 10Jun 22Jul 18Aug 13Sep 9Oct 7 $120

Usage Scores

Overall (56.5)Budget (59.8)Gaming (34.9)Movies (34.9)Sports (38)Outdoor (29.8)Portable (52.4)Corporate (33.8)Streaming (57.8)Smart Home (64.3)

A full written review is coming soon. The specs, scores, prices and charts above are always up to date.

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