LG UA77 Series 43UA7700PUB 43"
The a7 AI Processor 4K Gen8 powers sharp upscaling and smooth motion on its 43-inch 4K LED panel with HDR10/HLG support. It adds gamer-friendly VRR, ALLM, and FreeSync at 60Hz, alongside webOS 25 with over 300 free LG Channels and Apple AirPlay 2 for versatile streaming. This TV suits cord‑cutters needing a compact smart display with built‑in free entertainment and responsive 60Hz gaming in a secondary room.
Snapshot
Pros & Cons
Pros
- Strong social proof (88th percentile) 88th
- Strong smart (80th percentile) 80th
Cons
What owners think
How owner sentiment changed over time
ExclusiveBased on when customers actually wrote their reviews - so you can see whether early praise held up.
- Q1 202667/100
Buyers praise picture clarity, size, and price for dorms or bedrooms. Setup is easy but manual complaints and a color adjustment issue are noted.
- Great picture clarity, size, and value for dorms/bedrooms.
- Setup easy, but manual lacks words; remote pairing is confusing.
- Color adjustment poor, red oversaturated; no effective calibration.
- Lightweight design, easy to carry and place.
- Q4 202550/100
Opinions vary widely: picture quality praised often, but smart TV speed, app compatibility, and remote design criticized.
- Picture quality frequently commended as great for the price.
- Smart TV interface slow, with limited app selection cited.
- Remote control deemed too small; separate purchase needed for 'magic' remote.
- Color accuracy and tint require adjustments for optimal viewing.
Based on 218 dated customer reviews, grouped by calendar quarter. Period analysis is in English.
The proof
Performance
Specifications
Full Specifications
Display
| Size | 43.1" |
| Resolution | 4K |
| Panel Type | LED |
| Backlight | Direct LED |
| Aspect Ratio | 16:9 |
| Curved | No |
Picture Quality
| Color Gamut | Not Specified by Manufacturer |
| Processor | Alpha 7 AI Processor Gen8 |
HDR
| HDR Formats | HDR10, HLG |
| Dolby Vision | No |
| HDR10+ | No |
| HLG | Yes |
Gaming
| Refresh Rate | 60 Hz |
| VRR | FreeSync, VRR |
| ALLM | Yes |
| Game Mode | Yes |
Smart TV
| Platform | webOS |
| Voice Assistant | No, No |
| Screen Mirroring | Apple AirPlay 2, Google Cast |
| Works With | Amazon Alexa, Google Home, Apple Home |
Audio
| Speaker Config | 2 |
| Dolby Atmos | No |
| eARC | Yes |
Connectivity
| HDMI Ports | 3 |
| HDMI Version | 2 |
| USB Ports | 2 |
| Wi-Fi | Wi-Fi 5 |
| Bluetooth | 5.1 |
| Ethernet | Yes |
| Optical Audio | Yes |
| VESA Mount | 200x300 |
Power & Size
| Power | 80 |
| Energy Star | No |
| Annual Energy | 149 |
| Weight | 6.1 kg / 13.4 lbs |
vs Competition
| Spec | LG UA77 Series 43UA7700PUB 43" | Hisense U7 Series 75U75QG | TCL QM7K Series 55QM7K | Samsung Q6F Series QN65Q6FAAFXZA | Sony BRAVIA 2 II K75S20M2 | Roku Plus Series 65R6C7 |
|---|---|---|---|---|---|---|
| Screen Size | 43.099998474121094 | 75 | 55 | 65 | 75 | 65 |
| Resolution | 3840x2160 | 4K | 3840x2160 | 3840x2160 | 3840x2160 | 3840x2160 |
| Panel Type | LED | Mini-LED | Mini-LED | QLED | LED | Mini-LED |
| Refresh Rate | 60 | 165 | 144 | 60 | 60 | 60 |
| Hdr | HDR10, HLG | Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) | Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) | HDR10+ | HDR10, HLG | Dolby Vision, HDR 10+, Hybrid Log-Gamma (HLG) |
| Smart Platform | webOS | Google TV | Google TV | Tizen | Google TV | Roku TV |
| Dolby Vision | false | true | true | false | false | true |
| Dolby Atmos | false | true | true | false | true | true |
| Hdmi Version | 2.0 | 2.1 | 2.1 | 2.1 | 2.0 | 2.1 |
| Compare | Compare | Compare | Compare | Compare |
| Product | HDR | Audio | Smart | Gaming | Display | Connectivity | Social Proof | Picture Quality |
|---|---|---|---|---|---|---|---|---|
| LG UA77 Series 43UA7700PUB 43" | 62.9 | 45.9 | 79.5 | 49 | 62.2 | 64.6 | 87.9 | 36 |
| Hisense U7 Series 75U75QG Compare | 91.3 | 93.4 | 95.8 | 94.9 | 49 | 96.7 | 87.9 | 97.8 |
| TCL QM7K Series 55QM7K Compare | 91.3 | 68.9 | 97.5 | 93.3 | 79.1 | 89 | 87.9 | 98.1 |
| Samsung Q6F Series QN65Q6FAAFXZA Compare | 69.9 | 56 | 90.3 | 52.4 | 82.5 | 83.7 | 94.5 | 70.5 |
| Sony BRAVIA 2 II K75S20M2 Compare | 62.9 | 81.6 | 82.6 | 37.7 | 75.3 | 81.3 | 81.9 | 69.1 |
| Roku Plus Series 65R6C7 Compare | 76.1 | 81.6 | 99.8 | 56.3 | 84.1 | 89 | 94.5 | 36 |
Price
Value & Pricing
Best Buy 6 offers From $168
Amazon 1 offer From $297
Price History
Usage Scores
A full written review is coming soon. The specs, scores, prices and charts above are always up to date.
