Roku 40BA 40"

★★★★☆ 4.4 (4)

A customizable Roku home screen and seamless streaming interface make this 40-inch Full HD LED TV stand out for its simplicity. The bright picture and straightforward audio design prioritize an easy, clutter-free viewing experience. This refurbished model is best for budget-conscious cord-cutters who want a dedicated, no-fuss screen for streaming free content and live sports.

Screen 40"
Resolution 1920x1080
Panel LED
smart platform Roku TV
Roku 40BA 40" tv
7 Overall Score

No current retailer price

Snapshot

Pros & Cons

Pros

Cons

  • Below average affordability (0th percentile)
  • Below average connectivity (6th percentile)
  • Below average display (6th percentile)
  • Below average hdr (13th percentile)

The proof

Performance

Performance Percentiles

HDR 12.6
Audio 12.7
Smart 15.8
Gaming 17.1
Display 6
Connectivity 5.6
Social Proof 32.3
Affordability 0
Picture Quality 36.1

Specifications

Full Specifications

Display

Size 40"
Resolution FHD
Panel Type LED

Smart TV

Platform Roku TV

vs Competition

Spec Roku 40BA 40" Samsung QN990F Sony BRAVIA 9 K85XR90 Hisense U7 Series 65U75QG TCL QM8K Series 75QM8K LG OLED evo OLED55C6PUA
Screen Size 40 75 85 65 75 55
Resolution 1920x1080 7680x4320 3840x2160 3840x2160 3840x2160 3840x2160
Panel Type LED Mini-LED Mini-LED Mini-LED Mini-LED OLED
Refresh Rate - 120 120 165 144 120
Hdr - HDR10, HDR10+, HLG HDR10, HLG, Dolby Vision Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) Dolby Vision, HDR 10, HDR 10+, Hybrid Log-Gamma (HLG) Dolby Vision, HDR 10, Hybrid Log-Gamma (HLG)
Smart Platform Roku TV Tizen Google TV Google TV Google TV webOS
Dolby Vision - false true true true true
Dolby Atmos - true true true true true
Hdmi Version - 2.1 2.1 2.1 2.1 2.1
Compare Compare Compare Compare Compare
Product HDRAudioSmartGamingDisplayConnectivitySocial ProofAffordabilityPicture Quality
Roku 40BA 40" 12.612.715.817.165.632.3036.1
Samsung QN990F Compare 82.199.892.388.199.699.999.612.683.3
Sony BRAVIA 9 K85XR90 Compare 8697.490.578.69592.986.612.378
Hisense U7 Series 65U75QG Compare 90.195.295.195.183.796.686.651.397.5
TCL QM8K Series 75QM8K Compare 90.195.298.793.289.392.986.633.399.4
LG OLED evo OLED55C6PUA Compare 74.485.788.899.287.888.897.934.585.7

Price

Value & Pricing

We started tracking prices for this product on May 20, 2026. The chart appears once we have more data.

Usage Scores

Overall (6.8)Budget (7.2)Gaming (8.2)Movies (6.8)Sports (8)Outdoor (6.4)Portable (8.8)Corporate (3.8)Streaming (8.1)Smart Home (8.2)
  • Overall6.8
  • Budget7.2
  • Gaming8.2
  • Movies6.8
  • Sports8
  • Outdoor6.4
  • Portable8.8
  • Corporate3.8
  • Streaming8.1
  • Smart Home8.2

A full written review is coming soon. The specs, scores, prices and charts above are always up to date.

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