Samsung S43UF 27" Black
The 27-inch IPS panel delivers 178-degree viewing angles and 300 nits of brightness, keeping colors consistent across the screen. A 100Hz refresh rate and 5ms response time reduce motion blur, while the USB-C port handles charging and data transfer, and the built-in LAN port ensures reliable Ethernet. This monitor suits office workers and professionals who need a height-adjustable, pivot-capable display for daily productivity and light gaming.
Snapshot
The 30-Second Version
A solid office monitor with a surprisingly good stand and USB-C, but 1080p at 27 inches is a compromise you'll notice every day. Buy it under 220 USD or don't buy it at all.
Pros & Cons
Pros
- 100Hz refresh rate makes everything feel smoother than typical office monitors 78th
- USB-C connectivity with power delivery is a real convenience for laptop users
- Height-adjustable stand with pivot is rare at this price
- IPS panel gives you solid viewing angles for shared screens
Cons
- 1080p at 27 inches looks soft compared to 1440p alternatives
- 300 nits brightness is just okay, not great for bright rooms
- Feature set is thin, landing in the 21st percentile overall
- No built-in speakers, so budget for external audio
The proof
Performance
The 100Hz refresh rate is the most interesting spec here, and it lands right around the middle of the pack in our database. That's fine for casual gaming and makes everyday scrolling feel noticeably smoother than 60Hz. The 5ms response time is nothing special, but it's adequate for an IPS panel at this tier. Brightness at 300 nits is about average, which means it'll be fine in a normal office but might struggle near a sunny window. The 1000:1 contrast ratio is standard IPS fare, so don't expect deep blacks. What surprised us most is that the ergonomic score hits the 78th percentile, which is genuinely good for a budget monitor. Height adjust, tilt, and pivot on a sub-300 dollar panel? That's more than we expected.
Specifications
Full Specifications
Display
| Size | 27" |
| Resolution | 1920x1080 (Full HD) |
| Panel Type | IPS |
| Aspect Ratio | 16:9 |
| Curved | No |
Performance
| Refresh Rate | 100 Hz |
| Response Time | 5 |
Color & HDR
| Brightness | 300 nits |
Connectivity
| HDMI Ports | 1 |
| DisplayPort | 1 |
| USB-C | 1 |
| Speakers | No |
| Headphone Jack | No |
Ergonomics
| Height Adjustable | Yes |
| Tilt | Yes |
| Pivot | Yes |
| VESA Mount | 100x100 |
Features
| Webcam | No |
| Touchscreen | No |
| Weight | 6.1 kg / 13.5 lbs |
vs Competition
Against something like the LG UltraGear 27G810A-B or the ASUS ROG Strix XG27AQDMG, the Samsung S4 gets outclassed pretty quickly. Those are higher-refresh gaming panels with better color performance, but they also cost more and target a different buyer. The BenQ MA270U is a closer philosophical match as a productivity monitor, but it brings 4K resolution and better color accuracy for a premium. The Alienware AW2725D sits in a completely different league with QD-OLED tech. For pure office work with light gaming, the Samsung holds its own on price and ergonomics. For anything more demanding, the competitors pull ahead fast.
| Spec | Samsung S43UF 27" | ASUS ROG Strix XG27AQDMG | MSI MAG 271QPX QD-OLED E2 | LG UltraGear 27G810A-B | BenQ MA Series MA270U | Alienware AW2725D |
|---|---|---|---|---|---|---|
| Screen Size | 27 | 26.5 | 27 | 27 | 27 | 27 |
| Resolution | 1920 x 1080 | 2560 x 1440 | 2560 x 1440 | 3840 x 2160 | 3840 x 2160 | 2560 x 1440 |
| Panel Type | IPS | OLED | QD-OLED | IPS | IPS | QD-OLED |
| Refresh Rate | 100 | 240 | 240 | 180 | 60 | 280 |
| Response Time Ms | 5 | 0.029999999329447746 | 0.029999999329447746 | 1 | 5 | 0.029999999329447746 |
| Adaptive Sync | - | FreeSync Premium Pro | FreeSync Premium Pro | G-Sync Compatible | - | FreeSync Premium Pro |
| Hdr | - | HDR10 | DisplayHDR True Black 400 | DisplayHDR 400 | HDR10 | DisplayHDR 400 True Black |
| Compare | Compare | Compare | Compare | Compare |
| Product | Color | Portability | Display | Feature | Ergonomic | Performance | Connectivity |
|---|---|---|---|---|---|---|---|
| Samsung S43UF 27" | 43.7 | 58.6 | 54.2 | 21 | 78.3 | 48 | 63.8 |
| ASUS ROG Strix XG27AQDMG Compare | 96.9 | 68.7 | 78.3 | 69.6 | 90.6 | 98.1 | 93.4 |
| MSI MAG 271QPX QD-OLED E2 Compare | 99.1 | 58.6 | 79 | 84.7 | 90.6 | 98.1 | 82 |
| LG UltraGear 27G810A-B Compare | 95.1 | 68.7 | 89.7 | 69.6 | 90.6 | 82.1 | 98.2 |
| BenQ MA Series MA270U Compare | 95.1 | 84.2 | 89.7 | 69.6 | 90.6 | 21.4 | 97.8 |
| Alienware AW2725D Compare | 99.1 | 80 | 79 | 69.6 | 90.6 | 99.3 | 95.6 |
Price
Value & Pricing
Pricing is all over the place right now. We're seeing listings from 190 to 290 USD, which is a 100 dollar spread for the exact same monitor. At the low end, this is a reasonable buy for an office setup that occasionally plays games. At the high end, you're getting into territory where better 1440p options start appearing. If you can snag it near 190 USD, it's a solid deal. If you're looking at 290 USD, walk away and shop around.
Best Buy 1 offer From $290
Price History
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Overview
The Samsung S4 S43UF is a 27-inch 1080p IPS monitor that's trying to be a sensible office workhorse with a few gamer-friendly tricks up its sleeve. The headline feature is that 100Hz refresh rate, which is a nice step up from the 60Hz panels most office monitors are stuck with. But here's the thing: at 27 inches, 1080p starts to show its age. Text isn't as crisp as it would be on a 1440p panel, and you'll notice it if you sit close. The USB-C port is genuinely useful for laptop users, and the ergonomic stand is better than what you usually get at this price. Just don't expect it to blow your socks off.
Common Questions
Q: Is 1080p good enough for a 27-inch monitor?
It's usable, but text won't be as sharp as on a 1440p panel. If you do a lot of reading or spreadsheet work, you'll notice the pixels. For video and casual use, it's fine.
Q: Can I charge my laptop through the USB-C port?
Yes, the USB-C port supports charging and data transfer. It's one of the best features here for laptop users who want a single-cable setup.
Q: Is this monitor good for gaming?
For casual gaming, sure. The 100Hz refresh rate is a nice bump over 60Hz. But serious gamers will want something faster with better response times and higher resolution.
Who Should Skip This
If you're looking for a gaming monitor, this isn't it. Go get something like the LG UltraGear 27G810A-B or the ASUS ROG Strix XG27AQDMG instead. If you want sharp text for heavy reading or design work, skip this and look at a 1440p or 4K panel like the BenQ MA270U. The Samsung S4 is for office workers who want a dependable display with good ergonomics and USB-C, not for pixel peepers or frame chasers.
Verdict
The Samsung S4 S43UF is a perfectly fine monitor that doesn't excel at anything except ergonomics. If you need a dependable office display with USB-C and a stand that actually adjusts, and you can find it under 220 USD, go for it. But if you're expecting a gaming monitor or want sharp text for long reading sessions, this isn't the one. The 100Hz refresh rate is nice, but it's not enough to overcome the soft 1080p image at this size.