LG OLED evo M3 Series OLED77M3YUA 77"

The LG OLED evo M3 nails the wireless thing, 4K 120Hz from 30 feet away actually works. But picture quality lands at 36th percentile, which is rough for an OLED at this price. Buy it for the cable-free setup, not the image quality.

Gaming is where this set does its best work. 120Hz, FreeSync, G-Sync, ALLM, and a dedicated Game Mode all show up, and the 71st percentile gaming score backs that up. The 4K 120Hz wireless transmission actually holds up, which is genuinely impressive. But picture quality is the weak link here. At 36th percentile, it's below average for an OLED, which stings when you remember LG's own G3 and C3 panels score much higher. HDR sits at 56th percentile, so Dolby Vision content looks fine but not jaw-dropping. Audio is dead average at 50th percentile, and connectivity is a real letdown at 24th percentile, which is ironic for a TV built around a wireless box.

Stacked against the Samsung Neo QLED QN100QN80FFXZA and Sony BRAVIA 9 K85XR90, the M3 falls behind where it matters most. Both of those competitors deliver stronger picture quality and better HDR performance, and they don't ask you to pay extra for a wireless box. The Hisense U8 and TCL QM7K are cheaper and punch above their weight on brightness and gaming. The Panasonic Z95AP is the one to watch if you want OLED picture quality without compromise. The M3's only real differentiator is the Zero Connect Box, and that's a niche feature, not a must-have.

At MXN 132,450, this is a tough sell. You're paying a serious premium for the Zero Connect Box, and the trade-off is picture quality that doesn't match other OLEDs in this price range. If wireless connectivity is the entire reason you're buying, then sure, it's the only game in town. But if you just want the best picture for your money, LG's own C3 or G3 series will give you better image quality for less cash. The value proposition hinges entirely on how much you hate cables.

The LG OLED evo M3 is a 77-inch OLED that tries to solve a problem most people didn't know they had: cable clutter. The Zero Connect Box beams a 4K 120Hz signal to the TV from up to 30 feet away, so you can mount the panel like a picture and stash your gear elsewhere. It's a neat trick, and the a9 Gen6 processor plus Brightness Booster Max keep the picture looking sharp and punchy, even in brighter rooms.

But here's the thing. The wireless magic comes at a price, and not just the MXN 132,450 sticker. Our database puts this TV's gaming score at 71st percentile, which is solid, but picture quality lands at 36th percentile. That's a weird spot for an OLED. You're paying flagship money for a wireless gimmick, not the best picture LG makes.

Skip this if you care about picture quality above all else. At 36th percentile, this OLED gets outclassed by cheaper sets from LG's own lineup, and the wireless box isn't worth the trade-off. Also skip it if you already have a clean cable setup or don't mind running HDMI through the wall. You'd be paying a premium for a feature you don't need.

Buy this if you're renovating a room where running HDMI cables is genuinely impossible, and you want a big OLED that disappears into the wall. The wireless setup is slick, and gaming performance is solid. But if you're a cinephile chasing the best picture quality, or you just want the most TV for your money, look elsewhere. This is a lifestyle product first and a display second.