Samsung S85HA QN48S85HAEXZA 48"

The Samsung S85HA hits the 95th percentile for connectivity and 85th percentile for gaming, making it a legit pick for 120Hz console and PC play. But the 36th percentile picture quality and HDR scores are a letdown for an OLED. At USD 743 it's a deal, at USD 1,300 it's a pass.

Let's talk gaming first because that's where this TV earns its keep. The 85th percentile gaming score puts it among the best on the market for console and PC play. You get 120Hz native refresh, FreeSync Premium, ALLM, and a dedicated Game Mode. The Motion Xcelerator 120 Hz keeps fast action smooth, and the HDMI 2.1 support means you're getting the full 4K 120Hz experience on current-gen consoles. The 95th percentile connectivity score backs that up with four HDMI ports, Wi-Fi 6E, Bluetooth, and Ethernet. You won't be swapping cables anytime soon.

But the picture quality tells a different story. The 36th percentile ranking is disappointing for an OLED. The NQ4 AI Gen2 processor does real-time scene analysis for brightness and contrast, and the self-illuminating pixels should deliver inky blacks. Yet the HDR score also sits at the 36th percentile, which suggests the peak brightness isn't keeping up with what other OLEDs are doing. The display itself ranks at the 79th percentile, which is strong but not exceptional. The 120Hz panel is doing heavy lifting here, but the overall image processing feels like it's leaving performance on the table.

Stacked against the LG C5 OLED55C5PUA, the Samsung gives up picture quality ground. The LG C5 is known for better HDR brightness and more refined processing, which explains why the S85HA's 36th percentile HDR score feels like a miss. The Sony BRAVIA XR XR77A95L is in a completely different class, both in size and price, so that's not a fair fight. The TCL QM8K Series 75QM8K and Hisense U8 Series 65U8QG are both larger mini-LED options that will out-bright the Samsung in HDR content, though they can't match OLED's per-pixel contrast. The Roku Pro Series 55R8C5 is the budget alternative, but it won't touch the Samsung's gaming performance. If gaming is your priority, the S85HA holds its own. If movie watching in a bright room is the goal, the TCL or Hisense might serve you better.

The price spread on this thing is wild. US listings range from USD 743 to USD 1,300 across six vendors. That's a USD 557 gap for the exact same TV. If you're paying the top end, you're getting fleeced. At USD 743, this becomes a much more interesting proposition, especially for a 48-inch OLED with this gaming feature set. But at USD 1,300, you're in territory where competitors with better picture quality scores start looking real attractive. The value equation here depends entirely on which store you buy from. Shop around and don't pay a premium for the same panel.

The Samsung S85HA QN48S85HAEXZA is a 48-inch 4K OLED that lands in a weird spot. The connectivity is top of the charts at the 95th percentile, and gaming performance is a standout at the 85th percentile, but the overall score sits at 58.9 out of 100. That's a TV that does a few things really well and a bunch of things just okay. The picture quality and HDR both hover around the 36th percentile, which is a bit of a head-scratcher for an OLED panel that should be flexing infinite contrast.

What you're getting here is a 2026 model with the NQ4 AI Gen2 processor, 120Hz refresh rate, FreeSync Premium, and four HDMI ports. The 20W 2-channel audio setup with Object Tracking Sound Lite is solid but not going to shake your couch. At 191W power draw with Energy Star certification, it's not a power hog. The real question is whether the gaming chops and connectivity justify the price when the picture quality scores are mediocre for an OLED.

If you're buying this TV primarily for movie nights in a bright living room, skip it. The 36th percentile HDR score means bright scenes won't have the punch you'd expect from an OLED, and the 36th percentile picture quality overall is a weak spot. The 30th percentile smart platform score also means the Tizen interface isn't doing you any favors compared to competitors. And if you're paying anywhere near the USD 1,300 top end of the price range, you're overpaying for a panel that doesn't deliver flagship image quality. This is a gaming TV first, and if gaming isn't your main use case, your money goes further elsewhere.

The Samsung S85HA is a gaming-first OLED that nails connectivity and motion but stumbles on picture quality. The 85th percentile gaming score and 95th percentile connectivity are the reasons to buy. The 36th percentile picture quality and HDR scores are the reasons to hesitate. At the low end of the price range, around USD 743, this is a compelling 48-inch OLED for gamers who want 120Hz and FreeSync Premium without breaking the bank. At the high end, you're overpaying for a panel that doesn't deliver best-in-class image quality. If you can find it at the right price and gaming is your main use case, it's a solid buy. If you're mostly watching movies and care about HDR punch, look elsewhere.