Samsung S95F QN77S95FAFXZA 77"

Killer OLED with built-in audio that'll make you forget your soundbar, but you'd better calibrate those colors. The price has jumped, so hunt for deals under $2,300.

What surprised us most is the sound system. A 70W 4.2.2-channel setup with Dolby Atmos shouldn't sound this rich from a TV this thin, but it genuinely fills a room without rattling or muddiness. The shock here is that audio sits in the 98th percentile in our database. The gaming experience is just as strong with 165Hz support, FreeSync Premium Pro, and low latency that made our test sessions feel snappy and responsive. On the downside, that 36th percentile picture quality score means Samsung's aggressive processing is making some weird choices with color and motion right out of the box. Nothing a calibration disc or pro settings can't fix, but it's a hiccup on an otherwise premium set.

The Samsung S95F is a gaming and smart home powerhouse, but the field has gotten tougher. LG's G5 still packs Dolby Vision and usually edges out Samsung in out-of-box accuracy, making it the choice for movie purists. Samsung's own Neo QLED QN900F enters the ring with eye-searing brightness and 8K resolution, though it can't match OLED's perfect blacks. The TCL QM7K and Hisense U7 deliver shockingly good Mini-LED contrast for half the price, and they've muscled their way into the conversation this year. For most living rooms where gaming and smart home integration are priorities, the S95F still hits a sweet spot, but the value argument isn't as lopsided as it once was.

The S95F's pricing has crept up, and the days of snagging this 77-incher for seventeen hundred bucks are gone. You'll now see it starting around $2,239 and climbing to an absurd $57,457 across vendors. At the low end, you're still getting a premium OLED with best-in-class audio for a fair price, but the window of "absolute steal" has closed. Anything above $3,000 is a hard pass, and we'd steer you toward an LG G5 that gives you Dolby Vision and better processing out of the box. Newegg remains your best bet for honest pricing, but expect to pay more than you would have a few months ago.

Samsung's new S95F OLED gets almost everything right, which makes its one weird stumble feel more jarring than it should. The 77-inch panel is an absolute treat to look at thanks to a glare-free finish and those perfect OLED blacks, and the built-in audio is so good you might actually skip the soundbar. But someone dropped the ball on out-of-box picture accuracy. The NQ4 AI Gen3 processor does neat upscaling tricks, yet our data shows color and tone mapping that lands in the bottom half of all TVs we've measured. That means you'll need to roll up your sleeves and calibrate to get the reference image this panel can clearly deliver.

If you're a cinephile who wants reference-level accuracy without touching a calibration menu, or you rely on Dolby Vision for your entire 4K Blu-ray shelf, skip this Samsung. Grab an LG G5 instead and enjoy better out-of-box colors and that sweet Dolby Vision support.

If you're a gamer or deep in the Samsung SmartThings ecosystem and can grab this 77-incher for around $2,200, it's still a solid buy. You're getting flagship OLED contrast, a glare-free screen that actually works, and the best TV speakers we've tested. Just know the price has climbed, so the screaming deal isn't screaming anymore. Budget an hour to dial in the picture settings, because the presets won't do this panel justice.