Samsung S90F Series QN65S90FAFXZC 65"

The Samsung S90F Series QN65S90FAFXZC is a 65-inch 4K OLED TV with a stunning panel, 144Hz gaming support, and a 4.8-star buyer rating. HDR brightness and picture processing are its weak spots, but the display quality is a standout. At CAD 2,000 it's a great buy; at CAD 3,000, look at the LG C5 instead.

The display itself is the star here. Our database puts it in the 92nd percentile for display quality, which means it's one of the best panels you can get at this size without going full flagship. OLED means perfect blacks, no blooming around bright objects, and colors that pop in a dark room. The 144Hz Motion Xcelerator keeps fast scenes smooth, and with 120Hz support plus VRR, this TV is genuinely good for gaming on a PS5 or Xbox Series X.

But here's the weird part. The picture quality score lands in the 36th percentile, which is mediocre for this class. That's not about the panel, it's about the processing. Samsung's AI upscaling is fine, but the HDR+ implementation doesn't squeeze as much brightness out of this OLED as some competitors do. HDR also sits at the 36th percentile, so if you're watching a lot of HDR content in a bright room, you might feel underwhelmed. The 40W speakers are about average for a TV this size, landing in the 34th percentile for audio. They're fine for casual viewing, but a soundbar is still the move if you care about dialogue clarity or bass.

The LG C5 OLED55C5PUA is the most direct rival, and honestly, it's a coin flip for most people. The LG tends to have better HDR brightness and more consistent picture processing, while the Samsung counters with a slightly more vibrant out-of-box color profile and that 144Hz panel. If you're a gamer, both handle 120Hz and VRR well, but Samsung's Game Bar overlay is a nice touch.

The Sony BRAVIA XR XR77A95L is a different beast entirely. It's bigger, more expensive, and Sony's processing is genuinely best-in-class for motion and upscaling. But you're paying a serious premium for that. The TCL QM8K Series 75QM8K is the value play, a 75-inch Mini-LED that gets way brighter than this OLED, though it can't match the perfect blacks. And the Hisense U8 Series 100U8QG is a massive 100-inch screen for people who prioritize size over panel tech. If you want the biggest screen for the money, that's the one. If you want the best picture quality per dollar, the Samsung and LG are the real fight.

Value is where this TV gets tricky. The CAD price swings by a full CAD 1,000 depending on where you buy, with listings ranging from CAD 2,000 to CAD 3,000. At the low end, this is a solid deal for a 65-inch OLED with 144Hz and great build quality. At the high end, you're creeping into territory where the LG C5 or a step-up Samsung starts making more sense. If you can find it closer to CAD 2,000, it's a compelling buy. If you're staring at a CAD 3,000 price tag, hold off or look elsewhere.

The Samsung S90F Series QN65S90FAFXZC is a 65-inch 4K OLED TV that sits in the upper mid-range of Samsung's lineup. It's aimed at people who want that deep OLED contrast and punchy color without jumping to the flagship S95 series. The price in Canada bounces around a fair bit, with listings running from CAD 2,000 to CAD 3,000 depending on the retailer, so shopping around actually matters here.

This set runs on Samsung's NQ4 AI Gen3 processor and packs Motion Xcelerator 144Hz, which is Samsung's way of saying it handles fast motion really well. You get four HDMI ports, Tizen OS for streaming, and a 40W speaker setup. The social proof is strong too, with a 4.8-star average across 582 reviews, which puts it near the top of the charts for buyer satisfaction in this category.

If you're searching for a 65-inch OLED that does gaming and movies well without costing flagship money, this one deserves a look. The display quality is a standout, ranking in the 92nd percentile in our database. But the picture processing and HDR scores tell a more complicated story, and we'll get into that below.

Skip the S90F if you watch a lot of HDR content in a bright room. The HDR brightness is underwhelming compared to Mini-LED options like the TCL QM8K or Hisense U8, which get significantly brighter. If you're a cinephile who wants the absolute best picture processing, the Sony BRAVIA XR series is worth the extra money. And if you just want the biggest screen possible for your budget, the Hisense U8 Series 100U8QG gives you 100 inches for a similar price. This Samsung is for people who want OLED contrast and gaming chops in a normal living room, not for brightness chasers or size maximizers.

Should you buy the Samsung S90F? If you can find it at the lower end of that CAD 2,000 to CAD 3,000 range, yes. You're getting a beautiful OLED panel, excellent gaming features, and a TV that owners genuinely love. The 4.8-star rating across 582 reviews isn't an accident.

But if HDR brightness matters to you, or you watch a lot of content in a bright room, this might not be the best fit. The HDR and picture processing scores are the weak spots, and that's a real consideration at this price. For most people in a normal living room, though, this TV delivers where it counts: stunning contrast, smooth motion, and a premium feel that justifies the spend.