Samsung DU9000 98"

★★★★★ 4.6 (1,153)

The 98-inch 4K LED panel with Crystal Processor 4K and Motion Xcelerator 120 Hz delivers smooth, crisp upscaled video for a massive screen. HDR10+ and HLG support, along with Tizen smart TV and built-in Alexa, make it a strong choice for streaming and smart home control. Best for buyers prioritizing a huge display for movie nights and casual streaming, not for competitive gaming due to its 60 Hz native refresh rate.

Screen 98"
Resolution 3840x2160
Panel LED
Refresh 60 Hz
HDR HDR10, HDR10+, HLG
smart platform Tizen
dolby atmos Yes
hdmi version 2.1
Samsung DU9000 98" tv
73 Overall Score

No current retailer price

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Snapshot

The 30-Second Version

A 98-inch screen for under three grand is a flex, but the picture quality is mid at best. Buy it for the size, not the specs.

Pros & Cons

Pros

  • 98 inches of screen for under $3,000 is hard to argue with 87th
  • Tizen is fast, clean, and actually pleasant to use 82nd
  • HDR10+ and HLG support at 83rd percentile is solid for the price 82nd
  • Smart home integration with Alexa and SmartThings is genuinely useful 80th

Cons

  • 60Hz native panel, not the 120Hz the marketing implies
  • Picture quality at 36th percentile is a real letdown for a Samsung
  • Direct LED backlight means no local dimming, so blacks are gray
  • 20W speakers are weak for a TV this size

What owners think

How owner sentiment changed over time

Exclusive

Based on when customers actually wrote their reviews - so you can see whether early praise held up.

Owner sentiment has held steady over time
1★2★3★4★5★Q3 '26: 4.1★ · 8 reviewsQ4 '26: 4.4★ · 8 reviews88Q3 '26Q4 '26
Avg ratingHappy (4-5★)Unhappy (1-2★)Bar height = number of reviews
  1. Q4 202678/1004.4★8 reviews

    Buyers praised the TV's brightness, contrast, and cinematic experience, but one reported white spots from installation and another found upscaling unimpressive.

    • Brightness and contrast are consistently praised, with several calling the picture amazing and theater-like.
    • Large screen size creates an immersive, movie-theater experience at home, mentioned by multiple buyers.
    • One buyer reported white spots on screen after contractor installation, with no fix or replacement.
    • Upscaling received mixed feedback: one found it good, another unimpressive, and one didn't mention it.
  2. Q3 202687/1004.5★16 reviews

    Buyers praise the large 98-inch screen, clear picture, and good value. A few report defects like DOA units or remote issues.

    • Excellent picture quality and brightness, especially for movies and sports.
    • Great value for a large screen, with many mentioning the price as a key factor.
    • Some buyers had defects (DOA, screen bubbles) but Samsung handled returns well.
    • Minor usability issues like remote not turning TV off/on reported.
  3. Q2 202693/1004.9★9 reviews

    Buyers praised the TV's picture quality, features, and value for large screens. One noted a defective unit was replaced.

    • Excellent picture quality and clarity, especially in dark rooms.
    • Great for family entertainment like sports, movies, and gaming.
    • Good value and size for the price, easy to install and navigate.
    • One unit arrived defective and required replacement.
  4. Q1 202675/1004.4★28 reviews

    Buyers praise the huge size, good picture quality, and value, but some report delivery issues, screen defects (dark bands, wave), and mediocre sound.

    • Large screen size and immersive viewing experience are highly praised.
    • Picture quality is generally good but some find it not vivid enough or have defects.
    • Screen defects like dark bands and a visible wave are reported by a few buyers.
    • Delivery issues and poor installation service frustrated some customers.
  5. Q4 202572/1004.5★75 reviews

    Buyers praise the picture quality, size, and value, especially during Black Friday. However, delivery damage, poor customer service, and warranty issues are significant complaints.

    • Excellent picture quality, large screen, and great value for the price.
    • Delivery damage, cracked screens, and air bubbles reported, often not covered by warranty.
    • Poor customer service from Best Buy and Samsung, with runaround and unhelpful agents.
    • Setup and installation generally positive, but some issues with missing manuals and extra fees.
  6. Q3 202580/1004.5★59 reviews

    Buyers praise the massive screen, picture quality, and value, but many report severe delivery/installation delays and a few reliability issues like HDMI failure or early breakdown.

    • Excellent picture quality, vibrant colors, and immersive cinematic experience.
    • Frequent delivery/installation delays, poor communication, and unprofessional third-party service.
    • Reliability concerns: TV stopped working after six months, only one HDMI port functional.
    • Great value for the size, but some note black levels are grayish and picture is just decent.
  7. Q2 202575/1004.2★20 reviews

    Buyers praise the TV's picture quality, size, and value, but some report defects like power cycling or damage in transit.

    • Excellent picture quality and brightness, especially for sports and movies.
    • Large screen size creates an immersive home theater experience.
    • TV turns itself off repeatedly or arrives damaged and non-functional.
    • Installation and delivery service praised, but some had logistical issues.

Based on 16 dated customer reviews, grouped by calendar quarter. Period analysis is in English.

The proof

Performance

The Motion Xcelerator 120 Hz marketing is doing some heavy lifting here. This is a 60Hz panel, not a true 120Hz one. Samsung's motion smoothing can fake it for sports and action scenes, but gamers will notice the difference immediately. The gaming score sits at 56th percentile, which is fine for casual play but not what you want for fast-paced shooters. On the flip side, the smart features are genuinely strong at 83rd percentile. Tizen loads fast, the Gaming Hub is handy, and Alexa plus SmartThings integration means this thing slots into a smart home without fuss. The 20W 2.0 channel audio is serviceable for dialogue but you'll want a soundbar for anything with a soundtrack.

Performance Percentiles

HDR 82.1
Audio 77.8
Smart 81.9
Gaming 58.4
Display 79.7
Connectivity 77.1
Social Proof 86.8
Affordability 27.2
Picture Quality 36.1

Specifications

Full Specifications

Display

Size 98"
Resolution 4K
Panel Type LED
Backlight Direct LED
Aspect Ratio 16:9
Curved No

Picture Quality

Contrast Ratio Mega Contrast
Color Gamut over a billion shades of color
Motion Tech Motion Xcelerator 120 Hz
Processor Crystal Processor 4K

HDR

HDR Formats HDR10, HDR10+, HLG
Dolby Vision No
HDR10+ Yes
HLG Yes

Gaming

Refresh Rate 60 Hz
VRR No
ALLM Yes
Game Mode Yes

Smart TV

Platform Tizen
Voice Assistant Amazon Alexa
Screen Mirroring SmartThings
Works With Amazon Alexa, Google Home

Audio

Speaker Config 2
Wattage 20
Dolby Atmos Yes
Surround Sound Surround Sound, Dolby Digital, Dolby Digital Plus, Dolby Atmos, Dolby Audio
eARC Yes

Connectivity

HDMI Ports 3
HDMI Version 2.1
USB Ports 2
Wi-Fi Wi-Fi 5
Bluetooth 5.2
Ethernet Yes
Optical Audio Yes
VESA Mount 600x400

Power & Size

Power 328
Energy Star No
Annual Energy 328
Weight 51.8 kg / 114.2 lbs

vs Competition

The TCL QM8K Series 75QM8K is the real threat here. It's smaller at 75 inches but brings Mini-LED backlighting and a proper 120Hz panel, which means better contrast and smoother motion. If you care about picture quality over raw size, the TCL wins. The Hisense U8 Series 65U8QG is another strong alternative with better HDR performance. And if you can stretch your budget, the LG OLED evo OLED55C5PUA is in a completely different league for picture quality, though you're dropping from 98 inches to 55. That's a massive trade-off. The DU9000's only real advantage is size per dollar, and for some people, that's the only spec that matters.

Spec Samsung DU9000 98" Sony BRAVIA 9 K85XR90 TCL QM8K Series 75QM8K LG OLED evo G3 OLED55G3PUA Hisense U8 Series 65U8QG Roku Pro Series 55R8C5
Screen Size 98 85 75 55 65 55
Resolution 3840x2160 3840x2160 3840x2160 3840x2160 3840x2160 3840x2160
Panel Type LED Mini-LED Mini-LED OLED Mini-LED QLED
Refresh Rate 60 120 144 120 165 120
Hdr HDR10, HDR10+, HLG HDR10, HLG, Dolby Vision Dolby Vision, HDR 10, HDR 10+, Hybrid Log-Gamma (HLG) Dolby Vision, HDR 10, Hybrid Log-Gamma (HLG) Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) Dolby Vision, HDR 10+, Hybrid Log-Gamma (HLG)
Smart Platform Tizen Google TV Google TV webOS Google TV Roku TV
Dolby Vision false true true true true true
Dolby Atmos true true true true true true
Hdmi Version 2.1 2.1 2.1 2.1 2.1 2.1
Compare Compare Compare Compare Compare
Product HDRAudioSmartGamingDisplayConnectivitySocial ProofAffordabilityPicture Quality
Samsung DU9000 98" 82.177.881.958.479.777.186.827.236.1
Sony BRAVIA 9 K85XR90 Compare 8697.590.578.6959386.812.278.1
TCL QM8K Series 75QM8K Compare 90.195.398.793.289.49386.833.199.4
LG OLED evo G3 OLED55G3PUA Compare 74.598.988.897.187.898.693.526.336.1
Hisense U8 Series 65U8QG Compare 90.197.795.196.583.886.374.435.998.8
Roku Pro Series 55R8C5 Compare 74.585.88488.276.19393.55036.1

Price

Value & Pricing

Here's where it gets interesting. The USD price spread is wild, from $703 to $2,796 across 10 listings. That's a $2,093 gap, which means you absolutely need to shop around. If you can snag this near the low end, it's a steal for 98 inches. At the high end, you're dangerously close to OLED territory and should probably walk away. The budget score of 79.4 out of 100 reflects that this is a value play, not a quality play. Find the cheapest listing and don't pay a premium for this panel.

Read more

Overview

The Samsung DU9000 is a 98-inch statement piece that gets the big stuff right and skimps on the details. You're buying this for sheer size, and at this price point for a 98-inch panel, that's a legitimate reason. The Crystal Processor 4K does decent upscaling work, and Tizen remains one of the least annoying smart TV platforms out there. But don't confuse this with a premium display. It's a Direct LED panel with a 60Hz native refresh rate, and the picture quality percentile tells the real story: 36th percentile. That's below average, full stop.

Common Questions

Q: Is this a real 120Hz TV?

No. It's a 60Hz native panel with Samsung's Motion Xcelerator processing to smooth things out. Gamers who want true 120Hz should look elsewhere.

Q: Will I need a soundbar?

Yes, almost certainly. The built-in 20W speakers are fine for news and sitcoms, but a 98-inch screen deserves better audio. Budget for a soundbar.

Q: Is this good for gaming?

Casual gaming, sure. It has ALLM, Game Mode, and HDMI 2.1 ports. But the 60Hz panel means you won't get the buttery smooth motion that serious gamers want.

Who Should Skip This

If you care about picture quality, deep blacks, or true 120Hz gaming, this isn't your TV. Go get the TCL QM8K for better contrast and motion, or save up for an OLED if you want the real deal. The DU9000 is for people who want maximum inches per dollar and don't obsess over black levels or refresh rates.

Verdict

Buy the DU9000 if you want the biggest screen possible without spending OLED money, and you're willing to accept average picture quality. It's a living room centerpiece for streaming and casual viewing, not a home theater enthusiast's dream. The smart platform is excellent, the size is undeniable, and the price can be right if you hunt for deals. Just know what you're getting: a big, decent TV, not a great one.

Usage Scores

Overall (73)Budget (75.6)Gaming (62.7)Movies (59.4)Sports (69.5)Outdoor (47.9)Portable (49.8)Corporate (69.7)Streaming (84)Smart Home (79.2)
  • Overall73
  • Budget75.6
  • Gaming62.7
  • Movies59.4
  • Sports69.5
  • Outdoor47.9
  • Portable49.8
  • Corporate69.7
  • Streaming84
  • Smart Home79.2

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