LG B6 OLED77B6GUA 77.8"

The 77-inch OLED panel delivers near-infinite contrast with self-lit pixels, powered by the A8 AI Processor 4K Gen3 for automatic picture and sound optimization. Its gaming performance is a standout, offering a 0.1ms response time, 120Hz refresh rate, and full support for NVIDIA G-SYNC and AMD FreeSync Premium across four HDMI 2.1 ports. This TV is best for console and PC gamers who demand blur-free, ultra-responsive motion on a massive cinematic display.

Screen 77"
Resolution 3840x2160
Panel OLED
Refresh 120 Hz
HDR Dolby Vision, HDR 10, Hybrid Log-Gamma (HLG)
smart platform webOS
dolby vision Yes
dolby atmos Yes
LG B6 OLED77B6GUA 77.8" tv
75 Overall Score
Price MX$0
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Snapshot

The 30-Second Version

A 99th-percentile gaming monster trapped in a 36th-percentile TV body. Buy it for the speed, not the cinema.

Pros & Cons

Pros

  • Best-in-class gaming performance with a 0.1ms response time 99th
  • Infinite contrast ratio you only get from OLED 97th
  • Four full-bandwidth HDMI 2.1 ports for all your consoles 89th
  • Huge 77-inch screen is an immersive beast 79th

Cons

  • Picture quality processing is surprisingly mediocre
  • Out-of-box accuracy is a weak spot for a premium TV
  • Only a 2.0 channel speaker system, you'll want a soundbar
  • Customer satisfaction scores are alarmingly low

The proof

Performance

The gaming performance on this thing is a genuine shocker, in the best way. It landed in the 99th percentile in our database, which is basically the top of the charts. The 0.1ms response time and 120Hz panel with G-Sync and FreeSync support make motion incredibly clear. But then you look at the picture quality score, sitting at a disappointing 36th percentile, and it's a real letdown. The α8 AI Processor just doesn't seem to be doing the heavy lifting needed for clean upscaling and accurate colors compared to other OLEDs, which is a head-scratcher at this size and price.

Performance Percentiles

HDR 76.8
Audio 78.3
Smart 79
Gaming 99.2
Display 96.9
Connectivity 88.9
Social Proof 21.9
Picture Quality 36.7

Specifications

Full Specifications

Display

Size 77"
Resolution 4K
Panel Type OLED
Backlight OLED
Aspect Ratio 16:9
Curved No

Picture Quality

Contrast Ratio Infinite
Motion Tech OLED Motion
Processor α8 AI Processor 4K Gen3

HDR

HDR Formats Dolby Vision, HDR 10, Hybrid Log-Gamma (HLG)
Dolby Vision Yes
HDR10+ No
HLG Yes

Gaming

Refresh Rate 120 Hz
Response Time 0.1
VRR G-SYNC Compatible (NVIDIA Adaptive Sync), FreeSync (AMD Adaptive
ALLM Yes
Game Mode Yes

Smart TV

Platform webOS
Voice Assistant Other
Screen Mirroring Apple AirPlay, Google Cast
Works With Google Home, Apple Home

Audio

Speaker Config 2
Dolby Atmos Yes
Surround Sound Dolby Atmos
eARC Yes

Connectivity

HDMI Ports 4
HDMI Version 2.1
USB Ports 2
Wi-Fi Wi-Fi 5
Bluetooth 5.3
Ethernet Yes
Optical Audio Yes
VESA Mount 300x200

Power & Size

Power 161
Energy Star No
Annual Energy 296
Weight 22.9 kg / 50.5 lbs

vs Competition

The obvious competitor is the Sony BRAVIA XR XR77A95L. It's more expensive, but Sony's processing will absolutely smoke the LG B6 in picture quality for movies and TV shows. The Sony is the choice for cinephiles. On the flip side, if you want to save a ton of cash and still get great gaming, the TCL QM7K Series gets you most of the way there with a much better picture score in our tests, just without the perfect blacks of OLED. The LG B6 sits in a weird middle ground where it's not the best picture and not the best value.

Spec LG B6 OLED77B6GUA 77.8" Sony BRAVIA 9 K85XR90 Samsung Neo QLED QN75QN990FFXZA Hisense U8 Series 100U8QG TCL QM6K Series 55QM6K Roku Plus Series 65R6C7
Screen Size 77 85 75 99.5 55 65
Resolution 3840x2160 3840x2160 7680x4320 3840x2160 3840x2160 3840x2160
Panel Type OLED Mini-LED QD-Mini-LED Mini-LED QLED Mini-LED
Refresh Rate 120 120 120 165 144 60
Hdr Dolby Vision, HDR 10, Hybrid Log-Gamma (HLG) HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision HDR10, HDR10+, HLG Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) Dolby Vision, HDR10+, HDR10, HLG Dolby Vision, HDR 10+, Hybrid Log-Gamma (HLG)
Smart Platform webOS Google TV Tizen Google TV Google TV Roku TV
Dolby Vision true true false true true true
Dolby Atmos true true true true true true
Hdmi Version 2.1 2.1 2.1 2.1 2.1 2.1
Compare Compare Compare Compare Compare
Product HDRAudioSmartGamingDisplayConnectivitySocial ProofPicture Quality
LG B6 OLED77B6GUA 77.8" 76.878.37999.296.988.921.936.7
Sony BRAVIA 9 K85XR90 Compare 76.896.991.679.394.592.788.179.8
Samsung Neo QLED QN75QN990FFXZA Compare 85.199.584.788.399.699.999.985.3
Hisense U8 Series 100U8QG Compare 91.598.295.795.194.5867798.8
TCL QM6K Series 55QM6K Compare 98.888.197.593.477.888.988.198.7
Roku Plus Series 65R6C7 Compare 76.882.399.858.98588.994.536.7

Price

Value & Pricing

Pricing is all over the map, with a spread from $2225 to $3865. At the low end, you're getting a massive OLED gaming monitor that's hard to beat for pure speed. At the high end, you're getting fleeced. If you can snag it closer to that $2225 mark, it's a compelling, if flawed, giant screen. Just don't pay a premium for it.

Read more

Overview

The LG B6 is a massive 77-inch OLED that absolutely nails it for gaming but stumbles hard where it matters most for a TV this expensive: picture quality out of the box. It's a weird mix of top-tier gaming chops and surprisingly mediocre image processing for movies and shows. If you're building a dedicated gaming cave and want a huge, fast screen, keep reading. If you want the best possible picture for your movie nights, we need to talk about some other options first.

Common Questions

Q: Is this TV good for a bright room?

It's an OLED, so it won't get as bright as a high-end QLED like the Samsung QN900F. It handles reflections decently, but for a sun-drenched room, you'll be fighting glare. This TV is happiest in a light-controlled space.

Q: Does it support 4K at 120Hz on all HDMI ports?

Yes, all four HDMI ports are the full 2.1 spec, so you can have a PS5, Xbox Series X, and a high-end PC all plugged in at once without swapping cables. It's a huge plus for gamers.

Q: Is the built-in audio any good?

No, it's pretty weak. It's a 2.0 channel system with no dedicated bass. For a screen this size, you should absolutely budget for at least a decent soundbar. The Dolby Atmos support is just for passing the signal through eARC to a better system.

Who Should Skip This

If you're looking for the best possible movie-watching experience and care deeply about accurate colors and clean upscaling of old content, this isn't it. Go get the Sony BRAVIA XR XR77A95L instead. Its picture processing is in a different league.

Verdict

The LG B6 is a niche champion. It's a phenomenal, no-compromises gaming display that happens to also be a TV. But as a general-purpose home theater screen, its mediocre picture processing is a real buzzkill. Buy it for a gaming room, not your main living room, and only if you find a great deal.

Usage Scores

Overall (74.8)Budget (66.7)Gaming (84.2)Movies (69.2)Sports (75.1)Outdoor (50.3)Portable (47.4)Corporate (77.4)Streaming (73.6)Smart Home (74.5)

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