LG Smart Monitor 27U731SA-W 27" White
Its built-in webOS platform turns the 27-inch 4K UHD IPS panel into a standalone smart TV and remote PC client, with 65W USB-C power delivery enabling single-cable connectivity. The 3-side virtually frameless white design and automatic brightness control create a clean desktop focal point, while AI Dynamic Tone Mapping optimizes HDR10 streaming content. This monitor is best for hybrid workers and cord-cutters who need a single display for cloud productivity, video calls, and direct access to Netflix, Disney+, and 300+ LG Channels.
Snapshot
Pros & Cons
Pros
- Strong social proof (95th percentile) 95th
- Strong user sentiment (89th percentile) 89th
- Strong display (88th percentile) 88th
- Strong portability (77th percentile) 77th
Cons
- Below average performance (22nd percentile)
What owners think
How owner sentiment changed over time
ExclusiveBased on when customers actually wrote their reviews - so you can see whether early praise held up.
Based on 87 dated customer reviews, grouped by calendar quarter. Period analysis is in English.
The proof
Performance
Specifications
Full Specifications
Display
| Size | 27" |
| Resolution | 3840x2160 (4K UHD) |
| Panel Type | IPS |
| Aspect Ratio | 16:9 |
| Curved | No |
Performance
| Refresh Rate | 60 Hz |
| Response Time | 5 |
Color & HDR
| Brightness | 350 nits |
| Color Gamut | 90 percent |
| HDR | HDR10 |
| HDR Support | HDR10 |
Connectivity
| HDMI Ports | 2 |
| DisplayPort | 0 |
| USB-C | 1 |
| Speakers | Yes |
| Headphone Jack | Yes |
Ergonomics
| Height Adjustable | No |
| Tilt | Yes |
| Swivel | No |
| VESA Mount | 100x100 |
Features
| Webcam | No |
| Weight | 5.9 kg / 12.9 lbs |
vs Competition
| Spec | LG Smart Monitor 27U731SA-W 27" | ASUS ROG Strix XG27AQDMG | MSI MAG 271QPX QD-OLED E2 | Samsung Odyssey G60SD | Dell UltraSharp U4025QW | Alienware AW-Series AW2725D |
|---|---|---|---|---|---|---|
| Screen Size | 27 | 26.5 | 27 | 27 | 39.70000076293945 | 27 |
| Resolution | 3840 x 2160 | 2560 x 1440 | 2560 x 1440 | 2560 x 1440 | 5120 x 2160 | 2560 x 1440 |
| Panel Type | IPS | OLED | QD-OLED | QD-OLED | IPS | QD-OLED |
| Refresh Rate | 60 | 240 | 240 | 360 | 120 | 280 |
| Response Time Ms | 5 | 0.029999999329447746 | 0.029999999329447746 | 0.029999999329447746 | 5 | 0.029999999329447746 |
| Adaptive Sync | - | FreeSync Premium Pro | FreeSync Premium Pro | FreeSync Premium Pro | Adaptive-Sync | FreeSync Premium Pro |
| Hdr | HDR10 | HDR10 | DisplayHDR True Black 400 | HDR10+ | DisplayHDR 600 | DisplayHDR 400 True Black |
| Compare | Compare | Compare | Compare | Compare |
| Product | Color | Portability | Display | Feature | User Sentiment | Ergonomic | Performance | Connectivity | Social Proof |
|---|---|---|---|---|---|---|---|---|---|
| LG Smart Monitor 27U731SA-W 27" | 71 | 76.9 | 88.4 | 72.1 | 89 | 49.3 | 22.4 | 71.2 | 95.3 |
| ASUS ROG Strix XG27AQDMG Compare | 96.7 | 73.6 | 75.8 | 72.1 | 95.8 | 90.5 | 98 | 93.4 | 90.4 |
| MSI MAG 271QPX QD-OLED E2 Compare | 99 | 63.5 | 76.6 | 85.9 | 95.8 | 90.5 | 98 | 82.1 | 99.5 |
| Samsung Odyssey G60SD Compare | 90.9 | 45.2 | 76.6 | 72.1 | 95.8 | 90.5 | 99.6 | 87.9 | 95.3 |
| Dell UltraSharp U4025QW Compare | 97.8 | 82.2 | 95.5 | 97.1 | 0 | 90.5 | 56.6 | 99.3 | 95.3 |
| Alienware AW-Series AW2725D Compare | 98.4 | 84.9 | 76.6 | 72.1 | 95.8 | 90.5 | 99.3 | 95.5 | 99.9 |
Usage Scores
A full written review is coming soon. The specs, scores, prices and charts above are always up to date.
