LG NU700B Series 43NU700BPUC 43.1"

The LG NU700B has an 88th percentile social proof score, which is the best thing about it. The display sits at the 13th percentile, which is the worst thing about it. For USD 172 to USD 220, you're getting a capable smart TV with a weak panel, and that's the trade-off.

The α7 AI Processor 4K Gen9 is the star here, and it's doing respectable work. The Nano Detail Enhancer analyzes scenes and sharpens textures, which helps compensate for the Direct LED backlight that's about as basic as it gets. 4K Super Upscaling takes lower resolution content and pushes it toward near-4K clarity, which matters because most people will be feeding this thing 1080p streams. HDR10 Pro dynamically adjusts brightness, but with HDR sitting at the 49th percentile, you're getting middle-of-the-road HDR performance at best.

Gaming is where things get limited. You've got a 60Hz panel, ALLM, and Game Mode, but HDMI 2.0 means no 4K at 120Hz. The Game Dashboard and Game Optimizer are nice touches, and GeForce NOW plus Xbox Cloud Gaming support means you can stream games without a console. But the gaming score at the 39th percentile tells you this isn't a serious gaming display. It's fine for casual play, just don't expect competitive performance.

Against the Samsung Neo QLED QN70F or Sony BRAVIA 5 K65XR50, the NU700B gets absolutely demolished on picture quality. Those are premium sets with real HDR performance and high refresh rates. The Hisense U8 Series and TCL QM6K also outclass it on nearly every metric. But here's the thing, all of those cost significantly more. The Roku Plus Series is probably the closest competitor in spirit, and even that has a better display score. Where the LG holds its own is smart features and buyer satisfaction. The 88th percentile social proof beats what you'd expect from a budget panel, suggesting LG's software experience keeps people happy even when the hardware is mediocre.

At USD 172 to USD 220, this is cheap for a 43-inch 4K TV. The spread across vendors is USD 48, which is significant when you're talking about a budget set. If you can find it at the lower end of that range, the value proposition gets a lot better. The smart features punch above the price point, and the α7 processor is more capable than you'd expect at this cost. But you're also getting a display that's near the bottom of our database, so the savings come with real compromises. For a bedroom TV or a secondary screen, the math works. For a main living room display, you'll feel the limitations.

The LG NU700B sits in a weird spot. It's got an 88th percentile social proof score, which means people who buy it tend to be happy with it. But the raw specs tell a different story. The display itself lands at the 13th percentile, which is rough. You're getting a 43-inch 4K LED panel with a 60Hz refresh rate and only 2 HDMI ports. The α7 AI Processor 4K Gen9 is doing a lot of heavy lifting here, trying to make up for hardware that's honestly pretty basic.

For the price, which ranges from USD 172 to USD 220 across 5 listings, this is a budget TV through and through. The smart features are actually decent at the 73rd percentile, and webOS 26 with LG Channels gives you access to over 400 free channels. But the picture quality at the 36th percentile and gaming at the 39th percentile mean this isn't going to blow anyone away. It's a TV for people who want something functional without spending real money.

If you care about picture quality at all, skip this. The display at the 13th percentile is one of the weakest we track, and the 36th percentile picture quality score means this won't satisfy anyone who notices contrast, black levels, or HDR performance. Gamers should also look elsewhere, the 60Hz panel and HDMI 2.0 limit you to 4K at 60Hz, and the 39th percentile gaming score reflects that. And if you need more than 2 HDMI ports, this will frustrate you immediately. This is a secondary screen for casual streaming, not a main display.

The LG NU700B is a budget TV that knows what it is. The α7 AI Processor and webOS 26 carry the experience, while the display and gaming specs remind you why it's cheap. If you need a small 4K screen for a bedroom, office, or kitchen and you can grab it near USD 172, it's a reasonable buy. The 88th percentile social proof says owners are satisfied, and that counts for something. But if this is going to be your primary TV, the 13th percentile display score should give you pause. You can do better, you'll just pay more for it.