Samsung The Frame Pro LS03FW 65"

It's a brilliant magic trick that makes your TV disappear into art, and it games better than you'd think. Just brace yourself for art subscription fees and a sluggish smart OS.

The gaming chops caught us off guard. A 144Hz panel, FreeSync Premium Pro, VRR, and HDMI 2.1 across all five ports? On a lifestyle TV? It's a legit gaming monitor replacement that pulls off smooth 4K 120Hz without a sweat. Motion handling for sports is equally clean. What surprised us less, but still stung, is the Tizen smart platform. It regularly hitches and loads slower than the Roku or Google TV interfaces on budget sets, landing in the 43rd percentile for smart features.

If you're chasing the best picture, the LG G4 OLED at 65 inches delivers perfect blacks, Dolby Vision, and much better HDR pop, though it costs more. The Sony BRAVIA 9 is a Mini-LED beast with incredible brightness and processing, but it's a chunky black rectangle when off. The Hisense U8 Series gives you a massive 100-inch screen for similar money if size is your priority, while the TCL QM6K undercuts everyone on price. The Frame wins for aesthetics and decent all-around performance; the others win on pure specs, size, or processing.

The price tags here are all over the map: standalone 65-inch sets hover around $1,500 at retailers like Best Buy, while some bundles with a soundbar push the number to about $2,500. At the sane end, you're paying a few hundred bucks more than a comparable Samsung QLED for the slim design and Art Mode. That's fair if you'd rather stare at a painting than a black slab, but pure picture quality per dollar isn't a winning argument here.

Samsung's The Frame is the only TV that genuinely earns its place in a carefully designed living room. When you're not watching, it becomes a piece of art, and the flush mount, customizable bezels, and matte screen make it look way more like a framed print than any other screen we've seen. The one thing to know: you're paying a steep design premium, but if ditching the black rectangle on your wall matters more than squeezing every last ounce of contrast, this is your TV.

If you want the best possible picture quality or Dolby Vision, skip this and get an LG C5 OLED. The Frame is for people who value how their room looks, not for spec-obsessed home theater nerds.

Buy The Frame if you're tired of your TV killing the room's vibe. It's a conversation starter, a surprisingly capable gaming display, and the best-looking television you can hang on a wall. We just wish Samsung would modernize Tizen and stop nickel-and-diming you for art. If maximum picture quality or a simple smart experience are your top priorities, the LG G4 or Sony BRAVIA 9 are better picks.