Samsung S90HA QN77S90HAEXZA 77"

The Samsung S90HA is a top-tier gaming TV with a 165Hz OLED panel and best-in-class connectivity, scoring in the 95th and 98th percentiles for those categories. Its out-of-the-box picture quality is a weak spot, ranking in the 37th percentile, so some calibration is a must. If you want a huge 77-inch screen for next-gen gaming and can find it at the lower end of its $2,998 to $3,430 price range, it's a fantastic deal.

This is where the S90HA earns its keep. The 165Hz panel with a 4K OLED display is a dream for PC and console gamers. We're talking about motion so clear, thanks to the AI Motion Enhancer Pro, that fast-moving objects in sports and games lose that annoying blur and flickering. The gaming score of 85.9 out of 100 isn't just a number; it translates to one of the best big-screen gaming experiences on the market right now. The NQ4 AI Gen3 Processor, backed by 128 neural networks, handles 4K AI upscaling impressively, making even standard dynamic range content look sharp.

Audio performance is well above average, landing in the 84th percentile. The 2.1-channel system with Dolby Atmos provides a surprisingly full soundstage for a flat panel, meaning you might not feel the immediate need for a soundbar, which is a nice bonus. The HDR10+ support is solid, though its 72nd percentile ranking tells us it doesn't quite reach the peak brightness levels of some top-tier QD-OLED competitors.

Stacked against the Sony BRAVIA XR XR77A95L, the Samsung trades blows. The Sony will almost certainly deliver superior picture processing and out-of-the-box accuracy, which explains the S90HA's lower picture quality percentile. But the Samsung fights back hard with a higher 165Hz refresh rate and a more comprehensive gaming feature set. The LG G5 Series is another fierce rival with its own OLED tech, but the Samsung's connectivity score is a real differentiator here. The TCL QM7K and Hisense U8 are the value kings, offering Mini-LED brightness that can out-punch the Samsung in HDR, but they can't touch the per-pixel contrast of this OLED in a dark room.

Pricing on this set is a bit of a rollercoaster, with a $432 spread between vendors from $2,998 to $3,430. At the low end of that range, you're getting a massive 77-inch OLED gaming beast with top-tier connectivity for a price that's aggressive for this screen size. The value proposition hinges entirely on your priorities. If you're a gamer who needs 165Hz and four full-bandwidth HDMI 2.1 ports, it's a strong deal. If you're a cinephile who prioritizes the most accurate out-of-the-box picture and the brightest HDR highlights, your money might be better spent elsewhere.

The Samsung S90HA is a connectivity and gaming monster, landing in the 98th and 95th percentiles respectively in our database. That means it's one of the absolute best TVs we've seen for plugging in a full next-gen setup and getting a buttery smooth 165Hz refresh rate with FreeSync Premium Pro and G-SYNC support. The 77-inch OLED panel delivers that perfect infinite contrast we all crave, and the NQ4 AI Gen3 Processor does a solid job upscaling older content to sharp 4K.

But here's the thing: while the display hardware itself is top-tier, the out-of-the-box picture quality score sits at a surprisingly mediocre 37th percentile. You'll likely want to spend some time calibrating it to get the most out of that OLED panel. The smart TV platform is also a bit of a letdown, falling into the middle of the pack. Still, for pure gaming prowess and future-proofed connectivity, this set is a standout.

Cinephiles and home theater purists should probably look elsewhere. The S90HA's picture quality score sits in the 37th percentile, meaning its out-of-the-box color accuracy and HDR tone mapping lag significantly behind competitors like the Sony A95L. If you prioritize the most film-accurate image and the brightest, most impactful HDR highlights for movies over gaming features, this Samsung's performance will feel underwhelming without a professional calibration.

The Samsung S90HA is a purpose-built weapon for gamers who want a massive screen. The 165Hz panel, full suite of VRR support, and best-in-class connectivity make it a no-brainer if your primary inputs are a PS5, Xbox Series X, and a high-end gaming PC. Just know that you're trading some picture refinement and smart TV polish for that raw gaming performance. If you're willing to dive into the settings to calibrate the picture, you'll unlock a stunning image that gets you 90% of the way to the best OLEDs for a potentially lower price.