LG OLED evo G4 OLED77G4CUA 77"

The LG G4 is the brightest, most beautiful OLED you can buy, and it finally kills the 'dim room only' reputation. Just make sure you hunt down the lowest price and budget for a soundbar.

What surprised us most isn't just the peak brightness bump, it's the color volume at those higher brightness levels. Dolby Vision content pops with a vibrancy we haven't seen from LG before. The a11 processor does some heavy lifting with upscaling too. Throwing a grainy 1080p stream at this thing, it cleans up the noise without making faces look like wax sculptures. Gaming is predictably excellent. All four HDMI ports are full-bandwidth 2.1, so you can plug in a PC, PS5, and Xbox without a switcher. Input lag is imperceptible and the 120Hz panel with VRR keeps everything buttery smooth. The 4.2-channel, 60W audio is surprisingly decent for a flat panel, with actual stereo separation and a bit of low-end thump, but you'll still want a soundbar for movies.

The Sony BRAVIA 9 is the G4's most direct rival, and it's a classic OLED versus mini-LED showdown. The Sony gets brighter and has better processing for low-bitrate content, but it can't touch the G4's viewing angles or absolute black level in a dark room. The Samsung QN900F is an 8K oddball that costs even more and solves a problem nobody has. The real threat to the G4's value proposition is something like the Hisense U8. It's a mini-LED that gets shockingly bright and costs a fraction of the price. You lose the perfect blacks and the ultra-thin design, but your wallet will be a lot heavier.

Let's be real, this is a luxury purchase. The price spread we're seeing is wild, from $5,333 all the way up to $7,294 across vendors. Do not pay the high end of that range. If you can snag it near the $5,300 mark, you're getting a flagship OLED for a price that's aggressive for this tier. It's still a lot of money, and a top-tier mini-LED TV will get you 90% of the way there for thousands less. But if you demand OLED perfection and the sleekest design, the value is there at the low end of that price range.

The LG G4 is the OLED that finally gets bright enough to stop making excuses. For years, the knock on OLED was that it couldn't hang in a sun-drenched living room. This set changes that conversation. The new evo panel and a11 processor push brightness into territory that genuinely competes with the best QLEDs, while keeping that perfect black level and pixel-level contrast that makes OLED famous. It's a stunning piece of hardware, and the flush wall-mount design makes it look like a piece of art when it's off. If you want the best picture quality you can hang on a wall right now, this is the shortlist.

If you're putting this in a room with floor-to-ceiling windows and direct sun, save your money and get a Samsung QN90F or a Sony BRAVIA 9. Those mini-LEDs will fight glare better and get brighter for daytime sports. You'll lose the perfect blacks, but you won't be squinting at a dim reflection all afternoon.

The LG G4 is the best OLED LG has ever made, and it's the one to beat if you want a premium home theater centerpiece. It fixes the brightness gap without sacrificing what makes OLED special. The lack of a stand and the ad-riddled smart TV interface are annoying, but they fade away the second you fire up a good 4K Blu-ray. If you're building a dedicated theater space or a high-end living room setup and you have the budget, this is our top pick.