Samsung S90H QN77S90HAEXZA 77"

The Samsung S90H is a 77-inch 4K OLED TV with a Glare Free screen, 165Hz refresh rate, and full gaming support. It's a standout for gaming and bright rooms, but HDR performance trails Sony and LG rivals. Shop carefully, prices range from USD 1,707 to USD 2,798, and the low end is where this TV makes the most sense.

The S90H's display performance is a standout. Our database ranks its display quality in the 97th percentile among all TVs, and connectivity lands in the 99th percentile, which is basically best-in-class. The OLED panel delivers near-infinite contrast because black pixels simply turn off, and the 165Hz maximum refresh rate combined with Motion Xcelerator keeps fast motion looking clean. For gaming, the S90H sits in the 95th percentile, which puts it among the best gaming TVs on the market right now.

In practice, that means games feel responsive and smooth, especially with FreeSync Premium Pro, G-Sync, VRR, and ALLM all supported. The four HDMI ports include HDMI 2.1 with eARC, so you can hook up a PS5, Xbox Series X, and a gaming PC without juggling cables. The NQ4 AI Gen3 processor does solid upscaling work, though the picture quality and HDR scores land in the 36th percentile, which is a bit of a head-scratcher. That's likely because Samsung's HDR tone mapping and out-of-box color accuracy don't match the absolute best from Sony or LG in this price range. It's still a gorgeous panel, but it's not the top of the charts for pure HDR punch.

The most direct competitor is the Sony BRAVIA XR XR77A95L. Sony's QD-OLED panel delivers noticeably better HDR brightness and color volume, and Sony's processing is still the gold standard for movie watching. But the A95L costs more and doesn't have the Glare Free coating, so if your room has a lot of ambient light, the S90H might actually be the more practical choice. The LG OLED evo C5 is another strong alternative, especially if you want Dolby Vision support, which the S90H lacks. LG's WebOS is also snappier than Tizen in our experience.

On the budget side, the Hisense U8 Series 100U8QG and TCL QM8K Series 75QM8K are Mini-LED TVs that get much brighter than the S90H, but they can't match OLED's per-pixel contrast. If you mostly watch in a dark room and care about black levels, the S90H wins. If you watch a lot of HDR content in a bright room and want maximum pop, the Hisense or TCL might actually serve you better for less money. The Roku Pro Series 55R8C5 is a different beast entirely, smaller and cheaper, but its simplicity and Roku interface appeal to a different buyer.

Value is tricky here because the price spread is enormous. You can find the S90H for as low as USD 1,707, which is a genuinely good deal for a 77-inch OLED with this feature set. But some listings push up to USD 2,798, and at that price you're competing with Sony's BRAVIA XR A95L and LG's OLED evo C5, both of which deliver stronger HDR performance. If you're shopping for the best 77 inch OLED TV deal, check the lower-priced listings first. The cheapest options in our database come from Amazon, so that's where we'd start. At the low end, this is a compelling buy. At the high end, it's harder to justify.

The Samsung S90H QN77S90HAEXZA is a 77-inch 4K OLED TV that sits in the premium tier of Samsung's 2026 lineup. It's built around a self-illuminating OLED panel with a Glare Free screen surface, which is Samsung's answer to the reflection problem that plagues bright living rooms. The S90H also packs the NQ4 AI Gen3 processor, a 165Hz refresh rate, and the full Ultimate Gaming Pack, so it's clearly aimed at people who want a big screen that handles both movies and fast-paced games without breaking a sweat.

If you're searching for a 77 inch OLED TV that won't turn into a mirror when the sun hits it, this is one of the more interesting options out there. The Glare Free coating is a real differentiator, and multiple owners specifically call it out as working well in rooms with lots of windows. The S90H also supports HDR10+, Dolby Atmos, and all the major variable refresh rate standards, so it covers the bases for both cinephiles and console or PC gamers.

Pricing is a bit of a rollercoaster right now. Listings in our database range from USD 1,707 to USD 2,798, which is a spread of over a thousand bucks depending on where you shop. That's a huge gap, and it means the S90H can either be a strong value or a questionable splurge depending on which retailer you land on. We'll dig into that more below.

Skip the S90H if you're a home theater purist who wants the absolute best HDR performance and Dolby Vision support. The Sony BRAVIA XR A95L and LG OLED evo C5 both deliver better HDR brightness and color accuracy, and they're worth the extra money if you mostly watch movies in a dark room. Also skip it if you're paying anywhere near the USD 2,798 top end, at that price the competition is simply stronger. And if you don't game and don't have a glare problem, a cheaper Mini-LED like the Hisense U8 or TCL QM8K will give you more brightness for less cash.

Should you buy the Samsung S90H? If you can find it near the USD 1,707 end of the price range, yes. This is a big, beautiful OLED with a genuinely useful anti-glare screen and one of the best gaming feature sets you'll find on any TV. The 165Hz refresh rate, full VRR support, and low input lag make it a fantastic choice for PS5, Xbox Series X, or PC gaming on a huge screen. The Glare Free coating is not a gimmick, multiple owners confirm it works well in bright rooms.

But if you're paying closer to USD 2,798, you should think twice. At that price, the Sony A95L and LG C5 offer better HDR performance and more refined picture processing. The S90H's HDR and picture quality scores in the 36th percentile are a real weakness for a TV in this price bracket. If you're a serious home theater enthusiast who prioritizes HDR accuracy over gaming features and glare resistance, the Sony or LG are better picks. For everyone else, especially gamers and bright-room viewers, the S90H is a strong buy at the right price.