Samsung S90FA QN77S90FAFXZA 77"

The Samsung QN77S90FAFXZA is a gaming monster with the best built-in audio we've tested. Picture quality is good but not class-leading, so videophiles might look elsewhere. If you find it priced near $2,000, it's a fantastic deal for a huge, feature-packed QD-OLED.

This TV is an absolute beast for gaming. The 144Hz panel, near-instant response time, and full HDMI 2.1 support put it in the top tier of our database, and the 11.1.4 channel audio system with Dolby Atmos is the best we've heard from a built-in setup. Picture quality is a bit of a mixed bag. The contrast is perfect, as you'd expect from OLED, but the overall picture score lands in the middle of the pack, which suggests the out-of-the-box color accuracy or peak brightness might not dethrone the top QD-OLEDs from Sony. The HDR performance is similarly just okay, which is a little surprising for a premium set.

Stacked against the competition, the Samsung carves out a clear niche. The Sony BRAVIA XR XR77A95L will likely beat it on pure picture processing and HDR impact, but you'll pay a premium for that. The LG C5 is the direct rival and will be a fierce fight on gaming features, though Samsung's built-in audio is a clear win. If you're looking at the TCL QM7K or Hisense U8, you're trading the perfect OLED blacks for much higher brightness and a lower price, which is a fair trade-off for a bright room. The Samsung is the gamer's choice with a soundbar built right in.

Pricing on this set is all over the map. We're seeing it listed anywhere from $1,980 to $4,400, which is a massive $2,420 spread. At the low end, this is a screaming deal for a 77-inch QD-OLED with this level of gaming and audio performance. At the high end, you're paying a hefty early-adopter tax. If you're buying, hunt for the best price and don't overpay. The best deal we spotted is on Amazon.

Samsung's 2025 QD-OLED is here and it's a stunner. The QN77S90FAFXZA packs a 77-inch panel with the kind of infinite contrast that makes movie nights feel like events, and the NQ4 AI Gen3 processor does a solid job cleaning up older content. It's a bundle deal that throws in a tilt mount and a basic surge protector, which is a nice touch if you're mounting it right out of the box.

Hardcore home theater fans who prioritize the absolute best picture processing and HDR brightness should look at Sony's Bravia line instead. If you're putting this in a very bright room with lots of windows, a high-end mini-LED like the Hisense U8 will fight glare much better than this OLED can.

This is the TV to buy if gaming is your main event and you don't want to mess with a separate sound system. The audio is a legitimate standout, and the gaming chops are top-tier. It's not the absolute best picture quality you can buy for the money, but the overall package, especially if you snag it at the lower end of that wild price range, is incredibly compelling.