Samsung The Frame Pro LS03FW 84.5"

The Samsung The Frame Pro LS03FW is an 85-inch QD-Mini-LED TV that doubles as wall art, with a matte anti-glare screen and a wireless One Connect box that keeps cables hidden. Picture quality is strong, especially in bright rooms, and gaming features are solid. The built-in speakers are weak and the art subscription costs extra, but for design-conscious buyers, this is the best lifestyle TV you can get.

The LS03FW uses a QD-Mini-LED backlight, which means you get the brightness and contrast benefits of Mini-LED with the color punch of quantum dots. In our database, the display ranks in the 97th percentile for this category, which puts it among the best panels we track. The matte finish is the real differentiator here. It scatters ambient light instead of reflecting it, so a sunny living room doesn't turn into a mirror. That's a huge deal if you're mounting this near windows.

Gaming is solid too. You get a 120Hz native refresh rate, FreeSync Premium Pro, ALLM, and HDMI 2.1 ports, which puts the LS03FW in the 88th percentile for gaming. That's not the absolute top of the charts, but it's more than enough for PS5 and Xbox Series X owners. The NQ4 AI Gen3 processor handles upscaling well, and motion handling at 144Hz with Motion Xcelerator keeps fast scenes from turning into soup. The picture quality overall sits in the 78th percentile, which is strong but not class-leading. The matte coating costs you a little bit of peak contrast compared to a glossy OLED, but most people won't notice unless they're watching in a dark room side by side with an LG C5.

The most obvious competitor is the LG C5 OLED. If you watch mostly in a dark room and care about perfect blacks, the C5 wins. OLED contrast is still unbeatable, and the C5's picture quality is a step above what the Frame Pro's matte Mini-LED panel can do in a light-controlled space. But put both in a bright living room and the story flips. The Frame Pro's anti-glare coating makes it far more usable during the day, and the C5 can't hide its cables the way the wireless One Connect box does.

The Sony BRAVIA XR A95L is another option, and it's a phenomenal TV for movie purists. Sony's processing is the best in the business, and the A95L's QD-OLED panel is stunning. But it's also expensive, and it doesn't have anything like Art Mode. The TCL QM8K is the value play. It gets you Mini-LED brightness and strong gaming features for significantly less money, but the design is a standard black rectangle. If you want the TV to disappear into your decor, the Frame Pro is the only one of these that actually does that.

Value is tricky here because the price spread is enormous. We found listings from USD 944 all the way up to USD 3,300, and that's a USD 2,356 gap for what should be the same TV. The lowest prices in our database come from refurbished listings on Newegg, so if you're comfortable with a refurb unit, you can get this 85-inch Frame Pro for less than a mid-range 65-inch OLED. At the high end, you're paying a serious premium for the design and the wireless One Connect box. For context, the TCL QM8K and Hisense U8 series deliver comparable Mini-LED performance for less money, but neither one looks like a picture frame on your wall. You're paying for the aesthetic, and whether that's worth it depends entirely on how much you hate visible cables.

The Samsung The Frame Pro LS03FW is the 85-inch flagship in Samsung's lifestyle TV lineup, and it's aimed squarely at people who want a massive screen that doesn't look like a massive screen. This is a QD-Mini-LED panel with a matte, anti-glare finish, a slim profile that sits flush against the wall, and a wireless One Connect box that keeps every cable out of sight. It's a statement piece first and a TV second, and that's exactly the point. Prices in our database swing wildly, from USD 944 to USD 3,300 depending on the vendor and whether you're getting a refurbished unit, so shopping around matters more than usual here.

People searching for this TV usually want to know two things: does it actually look like art on the wall, and does it hold up as a real TV for movies and gaming? The short answer is yes on both counts, with a few caveats. The matte screen does a genuinely impressive job of killing glare in bright rooms, and Art Mode is the best implementation of the concept we've seen. But the built-in speakers are weak for a TV this size, and the art subscription adds an ongoing cost that Samsung doesn't exactly shout about.

At this size and price, you're not just buying a display. You're buying a piece of furniture that happens to have a 4K Mini-LED panel inside. That trade-off works for some people and frustrates others. We'll dig into where it lands.

Skip the Frame Pro if you're a home theater purist who watches in a dark room and wants the deepest blacks possible. An OLED like the LG C5 or Sony A95L will beat this TV on pure contrast and shadow detail. Also skip it if you're on a tight budget and don't care about aesthetics. The TCL QM8K delivers similar Mini-LED performance for significantly less money. And if you're not willing to add a soundbar, the weak built-in speakers on an 85-inch TV this expensive will probably annoy you. This is a TV for people who want their display to disappear into the room, not for people who want a dedicated cinema setup.

Should you buy the Samsung The Frame Pro LS03FW? If you want an 85-inch TV that looks like a piece of art on your wall and you watch in a bright room, this is the best option on the market. The matte screen, the flush mount, and the wireless One Connect box solve real problems that other TVs just ignore. Art Mode is genuinely delightful, and the picture quality is strong enough that you're not sacrificing much for the design.

But if you're a home theater enthusiast who watches in a dark room and wants the absolute best picture quality, get an OLED. The LG C5 or Sony A95L will beat this TV on pure image quality. And if you're on a budget, the TCL QM8K gets you 90% of the performance for a lot less money. The Frame Pro is for people who care about how their living room looks as much as how their movies look. For that audience, it's an easy recommendation.