Samsung S90H QN65S90HAEXZC 65"

The Samsung S90H is a 65-inch OLED with a rare Glare Free matte screen that actually works in bright rooms. The 165Hz refresh rate is a nice bonus for PC gamers. But picture quality and HDR scores land in the 36th percentile, which is mediocre for a CAD 2,500 TV. Buy it for the glare reduction, not the picture performance.

The gaming story here is interesting. The S90H supports up to 165Hz refresh rate, which is higher than the 120Hz you'll find on most TVs. That's a real advantage if you're hooking up a gaming PC. But the gaming score of 49.7 out of 100 puts it at the 61st percentile, which is solid but not spectacular. The 120Hz native panel handles console gaming fine, and the OLED response time means no motion blur. But the HDR performance holds it back in games that rely on bright highlights.

Picture quality is where things get complicated. The OLED panel gives you perfect blacks and infinite contrast, which is the whole point of OLED. But the picture quality score sits at the 36th percentile. That's mediocre for a TV at this price. The HDR score is also at the 36th percentile, which suggests the peak brightness isn't where it needs to be for truly punchy HDR content. The NQ4 AI Gen3 Processor does good work with upscaling and motion handling, but it can't fix a panel that doesn't get bright enough for HDR highlights to pop.

The LG C5 OLED55C5PUA is the most direct competitor here. LG's OLEDs have a reputation for better picture processing and HDR performance, and the C5 likely beats the S90H on pure picture quality. But the C5 has a glossy screen, so if glare is your main concern, the Samsung wins that battle. The Sony BRAVIA XR XR77A95L is in a different league entirely, with QD-OLED technology that delivers better color volume and brightness. It's also significantly more expensive, so it's not really a fair fight.

On the budget side, the TCL QM8K Series 75QM8K and Hisense U8 Series 100U8QG are mini-LED TVs that get much brighter than the S90H. They won't match the OLED's perfect blacks, but they'll deliver better HDR impact and cost less. The Roku Pro Series 55R8C5 is a completely different animal, with a simpler smart platform and lower price. If you just want a good TV without the Samsung ecosystem, that's worth a look.

At CAD 2,500, the S90H is not cheap. And the value proposition is tricky. You're getting a 65-inch OLED with a unique Glare Free screen and 165Hz support, which is a combination nobody else really offers. But the picture quality and HDR scores don't justify the premium over something like the TCL QM8K or Hisense U8 Series, which deliver better brightness and HDR punch for less money.

The real question is whether the Glare Free screen is worth the premium to you. If you have a bright room and you've been frustrated by reflections on glossy OLEDs, this might be the only TV that solves that problem. But if you watch mostly in a dark room, you're paying extra for a feature you won't benefit from, and the mediocre HDR performance becomes harder to swallow.

The Samsung S90H sits in a weird spot. It's an OLED TV with a 100th percentile social proof score, meaning people who buy it absolutely love it. But our database shows some real gaps in the specs that don't match the hype. The 65-inch 4K OLED panel is gorgeous, and the Glare Free screen is a genuinely useful feature if you have a bright living room. But the picture quality and HDR scores land at the 36th percentile, which is not what you'd expect from a premium OLED.

This TV is for someone who wants the OLED look without dealing with reflections. The matte finish on the Glare Free screen is rare in the OLED world, and it works. If you have windows behind your couch or you watch a lot of daytime sports, this screen handles that better than most glossy OLEDs. The NQ4 AI Gen3 Processor does solid work upscaling older content, and the 165Hz refresh rate is a nice bonus for PC gamers.

But here's the thing. The S90H is not a value play, and it's not a performance monster either. It's a lifestyle OLED. You're paying for the form factor, the glare reduction, and the Samsung ecosystem. If those things matter to you, this TV delivers. If you're chasing the best possible picture for the money, there are better options in this price range.

If you watch TV mostly in a dark room, skip this. The Glare Free screen is the main selling point, and in a dark room you won't benefit from it at all. You'd be better off with the LG C5, which likely has better picture processing and HDR performance for a similar price. The glossy screen won't matter in the dark, and you'll get a better picture.

If HDR performance is your priority, also skip this. The 36th percentile HDR score means bright highlights won't have the impact you'd get from a mini-LED TV like the TCL QM8K or Hisense U8. Those TVs get significantly brighter and cost less. The S90H is for people who want OLED contrast in a bright room, not for people who want the most dramatic HDR experience.

If you have a bright room and you want OLED, the S90H is basically your only option with a matte finish. The Glare Free screen is the killer feature here, and it works as advertised. The 165Hz refresh rate is also a nice bonus for PC gamers who want to push frame rates higher than 120Hz. For those two use cases, this TV makes sense.

But if you watch mostly in a dark room, or you care about HDR performance, or you want the best picture quality for your money, look elsewhere. The LG C5 will give you better picture processing, and the TCL QM8K or Hisense U8 will give you better brightness and HDR for less money. The S90H is a niche product that excels at one specific thing, and if that thing isn't your thing, you're overpaying.