Samsung S90F Series QN65S90FAFXZC 65"

The Samsung S90F Series QN65S90FAFXZC is a 65-inch 4K OLED TV with a 144Hz panel, solid 40W speakers, and Samsung's Tizen smart platform. It delivers gorgeous OLED contrast and buyers love it, but HDR brightness is underwhelming for the CAD 3,000 price. If you want the best HDR performance, the LG G3 or a bright mini-LED like the TCL QM8K might serve you better.

The S90F's display scores in the 92nd percentile across all TVs in our database, which puts it near the top of the charts for overall screen quality. That's the OLED advantage showing up. Colors look rich and accurate out of the box, and the contrast is exactly what you'd expect from an OLED, inky blacks with no backlight bleed. The 144Hz refresh rate is a standout feature here. Most OLEDs top out at 120Hz, so the extra headroom is nice for PC gaming and fast sports.

But here's where things get interesting. The picture quality score lands in the 36th percentile, which is mediocre for a TV at this price. That's not a typo. The panel itself is great, but the processing and HDR performance drag the overall picture score down. HDR10+ support is there, but the HDR score sits in the 34th percentile, meaning it doesn't get bright enough to make HDR highlights really pop the way they should on a premium OLED. In a dark room, this TV is stunning. In a bright living room, it struggles more than you'd expect for CAD 3,000.

Gaming performance is solid, scoring in the 67th percentile. You get 120Hz support, VRR, and low input lag, which is what matters most for console and PC gamers. The 144Hz panel gives it a slight edge over standard 120Hz OLEDs if you're hooking up a gaming PC. Just don't expect it to beat dedicated gaming monitors in raw responsiveness.

The LG OLED evo G3 is the most direct competitor here, and honestly, it's the one to beat. The G3 gets significantly brighter in HDR, which makes a real difference in everyday viewing. Its picture quality and HDR scores are well above the S90F's. If you're comparing the Samsung S90F vs LG G3, the LG wins on pure picture performance, though the Samsung has a slight edge in refresh rate at 144Hz versus 120Hz.

The TCL QM8K and Hisense U8 Series take a different approach. Both use mini-LED backlights instead of OLED, which means they get much brighter and handle HDR content with more punch. You lose the perfect blacks and per-pixel control of OLED, but you gain a lot of brightness and save money. The Sony BRAVIA 9 is the wildcard. It's more expensive but delivers Sony's legendary processing and upscaling, which matters if you watch a lot of cable or lower-resolution content. The S90F's AI upscaling is good, but Sony's is still the benchmark.

At CAD 3,000, the S90F is priced like a premium OLED but doesn't deliver premium OLED performance across the board. The affordability score sits in the 21st percentile, which means it's more expensive than most TVs in its class. For comparison, the LG OLED evo G3 delivers better HDR brightness and overall picture quality in a similar price bracket. The TCL QM8K and Hisense U8 Series offer mini-LED alternatives that get much brighter for less money, though you lose the perfect blacks of OLED. If you're set on Samsung's ecosystem and want that OLED contrast, the S90F makes sense. But if you're shopping purely on picture quality per dollar, there are better values out there.

The Samsung S90F Series QN65S90FAFXZC is a 65-inch 4K OLED TV that sits in the premium tier of Samsung's lineup. It's aimed at people who want that deep OLED contrast and rich color without jumping to the absolute top of the price ladder, though at CAD 3,000 it's still a serious investment. The S90F brings a 144Hz panel, the NQ4 AI Gen3 processor, and Samsung's Tizen smart platform to the table.

If you're searching for a 65-inch OLED TV for movies and gaming, this one checks a lot of boxes. The OLED panel means perfect blacks and no blooming around bright objects, which is the main reason people pay extra for this tech. And with Motion Xcelerator 144Hz, it's built to handle fast motion better than your average OLED. The 40W speaker setup is also a step up from the thin, tinny audio you get on many flat panels.

But the S90F isn't without compromises. Its picture quality and HDR scores in our database land in the lower third compared to other TVs in this category, which is surprising for an OLED. The processor does a lot of heavy lifting, but the panel's peak brightness and HDR tone mapping don't quite keep up with the best OLEDs out there. We'll dig into what that means in practice below.

Skip the S90F if you watch a lot of HDR content in a bright room. The panel just doesn't get bright enough to make HDR highlights shine, and you'll notice it during daytime viewing. If that's your situation, look at the TCL QM8K or Hisense U8 Series instead, both get significantly brighter for less money. Also skip it if you're on a tighter budget, there are plenty of excellent 65-inch TVs in the CAD 1,500 to 2,000 range that deliver 90% of the experience. And if you need lots of USB ports for external drives or peripherals, the single USB port here is a real limitation.

Should you buy the Samsung S90F? If you want a 65-inch OLED with a 144Hz panel, solid built-in audio, and Samsung's polished Tizen experience, this is a good TV. Buyers absolutely love it, the customer rating is 4.8 out of 5 across 582 reviews, and the social proof score is in the 98th percentile. People who own this TV are happy with it.

But if you're the type who reads reviews before buying, you should know the S90F's HDR performance is a weak spot. It doesn't get bright enough to do HDR content justice, especially in a room with any ambient light. For CAD 3,000, you can get an LG G3 that handles HDR better, or save money with a TCL QM8K that gets much brighter. The S90F is a great OLED for dark-room movie watching and gaming, but it's not the best value in its class.