Samsung

The Samsung S90FA is a 65-inch OLED with a top-tier display and smooth 144Hz motion for PC gaming. The bundle with the Kanto R400 mount is a nice touch for wall installs. HDR performance is the weak spot, and pricing swings wildly from $1,198 to $2,800 depending on the bundle. It's a strong buy for gamers and SDR viewers, but HDR movie fans should look at the LG C5 instead.

The display itself is the star here. At the 92nd percentile, this panel is a standout. Infinite contrast is the OLED party trick, and it's real. Blacks are actually black, not dark gray pretending to be black. The 10-bit panel handles color gradients smoothly, and Color Booster Pro pushes saturation in a way that makes content pop without looking cartoonish. For a 65-inch screen, that's a big deal. You'll notice it most in dark scenes, where shadow detail stays visible instead of turning into a muddy mess.

The NQ4 AI Gen3 processor does the heavy lifting for upscaling. Feed it a 1080p stream and it'll work to fill those 4K pixels with something that looks sharper than the source. It's not magic, and the results vary depending on what you're watching. A clean Blu-ray rip will upscale beautifully. A compressed YouTube video will still look like a compressed YouTube video, just bigger. The 144Hz Motion Xcelerator is nice on paper, but remember the fine print. That 4K 144Hz mode only works with a PC and a graphics card that supports it. For console gaming, you're looking at 120Hz, which is still plenty fast for most people. The gaming score of 74.8 out of 100 reflects that. It's good, not best-in-class.

The LG C5 Series OLED55C5PUA is the most direct competitor, and it's a tough one. LG's OLED panels have a reputation for a reason, and the C5 tends to score higher on HDR. If you watch a lot of HDR content, the LG is probably the better pick. The Samsung counters with that 144Hz motion handling and the bundle flexibility. The Sony BRAVIA XR XR77A95L is a different beast entirely. It's bigger, more expensive, and aimed at cinephiles who want the absolute best picture processing. Sony's cognitive processor is genuinely impressive, but you'll pay for it.

The TCL QM8K and Hisense U8 are the value plays. Both are mini-LED, not OLED, which means they can't match the infinite contrast. But they get brighter, and their HDR performance often beats the Samsung's. If you're in a bright room and watch a lot of HDR, a mini-LED might actually serve you better. The Roku Pro Series is the budget option, and it's fine, but it's not in the same league for picture quality. The Samsung's sweet spot is that combination of OLED contrast, gaming features, and the flush mount bundle. None of the competitors offer that exact package.

Pricing on this thing is all over the place. We're seeing listings from $1,198 up to $2,800, and that's a $1,602 spread. The difference comes down to what's bundled. The base TV with a simple mount and surge protector sits at the lower end. The higher-end listings throw in soundbars, extended protection plans, and fancier mounts. The Kanto R400 bundle is the one to watch if you want that flush wall look, since the mount alone is a meaningful chunk of change.

For the panel quality you're getting, the lower end of that range is genuinely compelling. A 65-inch OLED with this display score under $1,200 is a strong deal. But once you cross into the $2,000+ territory, you're in flagship money, and the S90FA's HDR weakness starts to feel harder to justify. If you're shopping, compare the bundle contents carefully. A $2,800 listing with a soundbar and protection plan might make sense if you'd buy those anyway. If not, grab the cheaper bundle and add what you actually need.

Samsung's S90FA is the kind of TV that makes you wonder why you waited so long to go OLED. The 65-inch panel here isn't just big, it's one of the better displays in our database, landing in the top 10% for display quality. That's the headline. But the real story is what Samsung wrapped around it. The NQ4 AI Gen3 processor, 144Hz motion handling, and a bundle that includes a Kanto R400 recessed wall mount. This is a TV aimed at people who want a clean, modern setup without a bunch of visible cables or a chunky mount sticking out from the wall.

Who's this for? Honestly, a few different crowds. Corporate buyers looking for a premium conference room display will find a lot to like. Gamers get 120Hz, VRR, ALLM, and HDMI 2.1 across four ports. Sports fans get the Motion Xcelerator 144Hz treatment, though that 4K 144Hz mode only works with a PC connected. And anyone who just wants a gorgeous living room centerpiece gets infinite contrast and self-illuminating pixels. The bundle angle is interesting too. Samsung is clearly pushing this as a complete wall-mount solution, not just a panel.

But here's the thing. The S90FA sits in a weird spot in Samsung's lineup. It's not the flagship S95 series, but it's not a budget panel either. The picture quality score lands at the 70th percentile, which is solid but not spectacular for an OLED. The HDR score is actually a weak point at the 36th percentile. So you're getting a great display with some compromises baked in. We'll dig into what that means in practice.

If HDR is your main reason for buying a new TV, skip this one. The HDR score is the weakest part of the package, and you'll get better results from the LG C5 or Sony A95L for HDR movies. The Samsung's strengths are in gaming and SDR content, not in pushing peak brightness for HDR highlights. If you're building a dedicated home theater for 4K Blu-rays, this isn't the panel for you.

Also skip it if you're on a tight budget and don't care about the flush mount. The TCL QM8K and Hisense U8 offer strong picture quality for less money, even if they can't match the OLED's infinite contrast. And if you want a TV with a thriving user community and lots of reviews to research, the S90FA's thin social proof might leave you wanting. Four reviews isn't much to go on for a purchase this size.

If you're a gamer with a PC that can push 4K at 144Hz, this is a compelling option. The motion handling is smooth, the input lag is low, and the OLED panel makes games look fantastic. The four HDMI 2.1 ports mean you can have a PC, PS5, Xbox, and soundbar all connected without swapping cables. That's a real quality-of-life win. The bundle with the Kanto R400 mount is also a smart buy if you're planning a wall install anyway. The flush look is clean, and the recessed box hides streaming boxes and cables.

For movie buffs who care about HDR, this is a harder sell. The HDR score is disappointing for an OLED, and that's where the LG C5 or Sony A95L pull ahead. If you mostly watch SDR content or game, you won't notice the HDR weakness as much. But if you're buying a premium TV specifically for HDR movies, look elsewhere. The S90FA is a great TV with a specific set of strengths. Know what you're buying it for, and it'll treat you well.