Sony Bravia K77XR80 77"

A beautiful OLED panel wrapped in a mediocre package. The LG C5 does everything this does, better, for less money.

The XR Contrast Booster does its job. Blacks are deep, highlights pop, and the Triluminos Pro color handling makes skin tones look natural instead of like someone cranked the saturation slider. But here's the surprise: the gaming score is a 10 out of 100. That's not a typo. For a 2024 OLED at this price, that's rough. The HDR and audio scores are both sitting at the 13th percentile, which means you're getting a beautiful panel with underwhelming everything else. The processing is snappy, but the smart platform and connectivity scores are near the bottom of our database. It's like buying a sports car with a great engine and a radio from 2009.

The LG C5 OLED is the obvious alternative. It's cheaper, has better gaming performance, and doesn't ask you to compromise on picture quality. The Samsung QN900F is a different beast entirely, an 8K Neo QLED that trades OLED contrast for brightness and sharpness. If you want to save real money, the TCL QM8K and Hisense U8 both deliver strong picture quality at a fraction of the price. The TCL especially is a value monster. Sony's pitch here is processing and brand trust, but the data says the competition has caught up and passed them.

Not worth it. At $2,625, this TV is asking flagship money for mid-tier performance. The OLED panel is nice, but the gaming, HDR, and audio scores are all in the bottom fifth of our database. You're paying for the Sony name and the 77-inch size, not the actual experience. If you want a big OLED, the LG C5 is right there and does more for less.

Sony's 77-inch Bravia 8 OLED is a gorgeous TV that gets the basics right and then charges you a premium for the privilege. The one thing to know? You're paying for Sony's processing and brand name, not class-leading performance. Our database puts this panel's picture quality at the 36th percentile, which is a polite way of saying it's middle of the pack. The OLED contrast is real and the colors are lovely, but the numbers don't lie. For $2,625, you can do better.

If you're a gamer, this isn't your TV. A 10 out of 100 gaming score at this price is a joke. Go get the LG C5 instead. If you're looking for the best picture quality per dollar, the TCL QM8K or Hisense U8 will embarrass this Sony on value. This TV is for Sony loyalists with deep pockets who don't game and don't care about HDR. Everyone else should keep shopping.

Skip it. The Sony Bravia 8 is a good TV in a vacuum, but it's not a good value in the real world. The OLED contrast is lovely, but the gaming score alone is a dealbreaker for anyone who owns a console. At this price, the LG C5 is the smarter buy. If you're dead set on Sony, wait for a sale. A big one.