Samsung S85D Series QN77S85DAEXZA 77"

A massive 77-inch OLED with killer reflection handling and a top-tier smart platform for under $1,300. Skip the built-in speakers and pray your delivery driver is gentle.

What surprised us most is how well this thing handles bright rooms. OLEDs usually struggle with glare, but multiple owners specifically call out the minimal reflection, which is a big deal if your TV faces a window. The 120Hz refresh rate and FreeSync Premium support make gaming feel smooth, and the HDR10+ support gives you punchy highlights. The 2.0 channel, 30W audio setup is fine for casual viewing, but you'll want a soundbar for anything cinematic. The smart platform is where this TV really shines, landing in the 98th percentile in our database, so apps load fast and navigation feels effortless.

The LG C5 is the obvious rival, and it brings Dolby Vision to the table, which the Samsung lacks. If you're deep in the Apple ecosystem or want the most accurate filmmaker modes, the LG might edge it out. The Sony BRAVIA XR A95L is technically superior with its QD-OLED panel, but you'll pay a serious premium for that. The TCL QM8K and Hisense U8 are solid budget alternatives, but they're LED, not OLED, so you lose those perfect blacks. For pure value in a big OLED, the S85D is hard to beat.

At $1,288, this is a steal for a 77-inch OLED. You're getting flagship-level picture quality and smart features for what many brands charge for a 65-inch. The value proposition is strong, and most owners agree it's a great purchase for the money. Just make sure you inspect the box carefully on delivery.

The Samsung S85D is a big, beautiful OLED that nails the basics and then some. The one thing to know? You're getting a 77-inch 4K OLED with a 120Hz panel, deep blacks, and surprisingly good reflection handling for under $1,300. That's a lot of screen for the money. Samsung's NQ4 AI Gen2 processor keeps things snappy, and the smart features are top-tier, even if the built-in audio is just okay.

If you're a cinephile who demands Dolby Vision and the most accurate filmmaker modes, this isn't your TV. Go grab the LG C5 instead. And if you're planning to rely on built-in speakers for a big living room, you'll be disappointed. Budget for a soundbar or look elsewhere.

Buy it. The Samsung S85D delivers a stunning 77-inch OLED experience with excellent gaming chops and a smart platform that's best-in-class. The lack of Dolby Vision stings a little, and the speakers are mediocre, but at this price, those are easy compromises. Just be prepared for potential delivery headaches and maybe budget for a soundbar.