Samsung S90H Series QN77S90HAEXZC 77"

The Samsung S90H delivers stunning OLED picture quality with deep blacks and vibrant colors. HDR is weak and the speakers are meh, so plan on a soundbar. Worth it for movie fans who want a big screen without flagship pricing.

The OLED panel is the star of the show. Deep blacks, vibrant colors, and a display that ranks in the top tier of our database. The NQ4 AI Gen3 processor keeps things snappy, and the 120Hz refresh rate with Motion Xcelerator makes fast motion look smooth. Filmmaker Mode is a standout for movie purists, and AI Picture Mode does a solid job of optimizing content on the fly. The weak spot is HDR performance, which lands near the bottom of the pack. If you're expecting eye-searing highlights, you might be underwhelmed. Audio is also just average at 40W, so plan on a soundbar if you want anything resembling punch.

Against the LG OLED evo C5, the S90H holds its own on picture quality but falls behind on HDR. The Sony BRAVIA 9 K85XR90 is a different beast entirely, with better processing and brightness, but it costs more. The TCL QM8K and Hisense U8 offer strong value at lower prices, though they can't match the OLED's black levels. The Roku Pro Series is the budget pick, but it's not in the same league for picture quality. If HDR matters to you, the LG or Sony are better bets. If you want OLED blacks at this size without breaking the bank further, the S90H is a strong contender.

At CAD 3,498, this is a serious investment. You're paying for the 77-inch OLED panel and the Samsung name. The picture quality mostly justifies it, but the weak HDR and average audio mean you'll likely spend more on a soundbar. If you can live with those compromises, it's a solid buy. If you're expecting a complete package out of the box, you might feel shortchanged.

The Samsung S90H is a 77-inch OLED that nails the fundamentals. Deep blacks, punchy colors, and a bright panel that handles glare well. It's the kind of TV that makes you want to rewatch your favorite movies just to see what they actually look like.

But it's not perfect. The built-in audio is a mixed bag, and some of the smart features have a learning curve. Still, for pure picture quality at this size, it's hard to argue with what Samsung put together here.

Skip this if HDR performance is a priority. The HDR score is near the bottom of our database, so if you watch a lot of Dolby Vision or HDR10+ content, you'll be underwhelmed. Also skip it if you want great audio out of the box, the speakers are average at best. Gamers who want the absolute best response times and HDR should look at the LG C5 or Sony BRAVIA 9 instead.

This TV is for movie lovers who want a big, beautiful OLED without paying flagship prices. The picture quality is genuinely impressive, and Filmmaker Mode is a treat. Just budget for a soundbar and be patient with the smart features. If you're a gamer or HDR enthusiast, look elsewhere.