Samsung S90H OLED Series QN77S90HDEXZA 77"

The Samsung S90HD is a 77-inch OLED with a killer display and 165Hz gaming chops. But picture quality scores are mediocre and audio is just okay. At $2,000, it's a solid buy if you prioritize screen size and gaming, but there are better all-around options out there.

The display itself is a stunner. Our database puts it at the 97th percentile for display quality, which means it's basically top of the charts. The OLED panel delivers infinite contrast, and the 165Hz refresh rate makes fast motion look buttery smooth. Gaming gets a strong 92nd percentile score, so if you're hooking up a PS5 or gaming PC, this thing will keep up. HDR is also a standout at 92nd percentile. But the audio is just average at 47th percentile, and picture quality overall lands at 36th percentile, which is underwhelming for a TV at this price. The 40W 2.1 channel setup won't blow you away, so plan on a soundbar.

The LG OLED evo C5 is the obvious rival here, and LG's OLED pedigree is hard to beat. The Sony BRAVIA 9 brings better processing and picture quality, though it costs more. The TCL QM8K and Hisense U8 are the value plays, offering mini-LED brightness that can outshine OLED in bright rooms for less money. The Roku Pro Series is the budget pick if you just want a simple smart TV. The S90HD's 165Hz refresh rate gives it a gaming edge over most of these, but its picture quality score trails the pack.

At $2,000, this is a lot of OLED real estate. You're getting a 77-inch panel with top-tier display and gaming performance. But the weak picture quality score and mediocre audio make it harder to justify against competitors. If you can find it on sale, it becomes a much easier recommendation. At full price, you're paying a premium for the Samsung name and the OLED panel, not necessarily for the best overall experience.

The Samsung S90HD is a 77-inch OLED that nails the fundamentals. You get perfect blacks, a 165Hz panel, and Samsung's Vision AI doing its thing in the background. At $2,000, it's a big screen that wants to be the center of your living room.

But here's the thing. The specs are great on paper, yet the customer rating sits at 3.9 out of 5 from just 15 reviews. That's not a lot of social proof, and the picture quality score in our database lands at a mediocre 36th percentile. So there's a gap between what Samsung promises and what real-world data shows.

Skip this if you're picky about picture accuracy or watch a lot of standard cable TV. The picture quality score is mediocre, and the upscaling won't wow you. Also skip it if you don't want to buy a soundbar, because the built-in audio is nothing special. And if you're in a bright room, a mini-LED from TCL or Hisense will serve you better.

Buy this if you want a big, beautiful OLED for gaming and movies, and you can live with average audio. The 165Hz panel and 97th percentile display score are the real draws. But if picture quality is your top priority, the data suggests you might be happier with an LG or Sony. This is a good TV that could have been great.