LG UA77 65UA7700PUB 65"

The LG UA77 65UA7700PUB is a 65-inch 4K smart TV that nails the streaming basics with webOS 25 and 300+ free channels, plus decent gaming tools like VRR and ALLM. But mediocre color accuracy, a 60Hz HDMI 2.0 panel, and setup frustrations keep it from being a standout. It's a fine budget big-screen option, not a picture quality champ.

The UA77's display performance is decent but not great. Our database places its display at the 73rd percentile overall, which means it's above average for its class, but its actual picture quality score lands at just the 36th percentile. That's a meaningful gap. The LED panel with direct backlighting produces fine brightness for a well-lit room, but color accuracy and consistency are weak points that several buyers have called out.

For gaming, the VRR and ALLM support help smooth out frame pacing on a PS5 or Xbox, though you're capped at 60Hz with HDMI 2.0, so true 120fps gameplay isn't happening. The 2.0 channel audio is about average for a TV in this range, honestly a bit underwhelming given the 143W power draw. If you're buying this mainly as a streaming box with decent game support, it holds up. If you want accurate colors out of the box, plan on calibrating.

Stacked against the TCL QM8K Series 75QM8K, the LG UA77 gives up size and brightness. TCL's newer Quantum Dot panels easily outclass LG's standard LED here in HDR punch and color volume. The Sony BRAVIA XR77A95L is in an entirely different price bracket, but it's also the benchmark for 77-inch OLED picture quality, so the gap is enormous. Compared to the Hisense U8 Series 65U8QG, the LG's only real edge is brand familiarity and webOS polish. Hisense's U8 line typically delivers better contrast and gaming performance at a similar price. The Roku Plus Series 55R6C7 is smaller but simpler and often cheaper, which appeals to a different buyer entirely.

The bottom line: the UA77 is a solid "good enough" TV, but it's being squeezed from below by value brands and clobbered from above by mid-range sets with better panels.

At $789 USD, the LG UA77 sits in a tricky spot. It's cheaper than the Sony BRAVIA XR77A95L and Samsung Neo QLED QN70F by a wide margin, but those sets deliver meaningfully better picture quality. The Hisense U8 Series 65U8QG is a direct threat, often priced similarly with stronger HDR and better panel tech. Where the UA77 earns its keep is the combination of a 65-inch size, LG's dependable smart platform, and gaming features at a budget price. If your priority is screen size and streaming convenience over picture perfection, it's a reasonable deal. If you care about color accuracy or contrast, save up a bit more.

The LG UA77 65UA7700PUB is a 65-inch 4K LED TV that sits in LG's budget-friendly zone, currently listed around $789 USD. It's pitched as a family living room centerpiece, with webOS 25 and over 300 free channels via LG Channels, plus the usual streaming apps like Netflix, Disney+, and YouTube built in. The a7 AI Processor 4K Gen8 handles upscaling and picture processing duties.

So is this a good TV for streaming and casual gaming? For the price, it covers the basics well. You get three HDMI 2.0 ports, HDR10 and HLG support, VRR, ALLM, and a Game Mode for console players. But there are some clear compromises, especially around picture quality and user experience, that put it behind pricier competitors.

We'd call it a solid middle-of-the-pack option for someone who wants a big screen with smart features without dropping a grand. Just keep expectations realistic about the panel quality and setup quirks.

Skip the LG UA77 if accurate color and deep contrast matter to you. Movie buffs who notice washed-out blacks or off skin tones will be frustrated without significant tweaking. Next-gen console players targeting 120fps should also look elsewhere, since HDMI 2.0 and the 60Hz panel cap the experience. And if you want a simple setup out of the box, the remote pairing hassles and confusing instructions might drive you nuts. In all these cases, the Hisense U8 Series or TCL QM8K are better alternatives for similar or slightly more money.

Should you buy the LG UA77 65UA7700PUB? Only if you find it at a good sale price and your main use is streaming movies and shows in a bright room. The webOS 25 interface is genuinely pleasant to use, the built-in LG Channels are a nice bonus, and the gaming features work well for 60Hz console play.

But the user sentiment tells a story the spec sheet doesn't. Owners consistently mention poor color accuracy, inconsistent picture quality, and annoying setup and remote pairing issues. Our own data backs that up, with picture quality landing in a disappointing percentile range. For most people, spending a bit more on a Hisense U8 or waiting for a TCL QM8 deal will deliver a noticeably better experience. The UA77 isn't a bad TV, but it's not the one we'd recommend first.