Sony Bravia K65XR80 65"

The Sony Bravia K65XR80 is a solid 65-inch OLED with excellent built-in audio and strong gaming features. HDR is its weak spot, landing at the 36th percentile. Bundle pricing varies by $950, so shop around and grab the cheapest listing.

The OLED panel is the star here. Infinite contrast means those dark movie scenes look properly dark, not gray. Sony's XR Triluminos Pro handles color well, and the XR Processor keeps motion smooth. Gaming is solid too, with 120Hz, VRR, ALLM, and HDMI 2.1 all present. The audio side is a standout at the 93rd percentile, which is rare for a flat panel. The 2.1 channel 50W setup with Dolby Atmos and DTS:X won't replace a real soundbar, but it's better than most built-in TV speakers. Connectivity is strong with four HDMI ports. The weak spot is HDR, which lands at the 36th percentile. For an OLED at this price, that's a bit underwhelming.

Against the LG OLED evo C5, the Sony holds its own on processing and audio, but the LG typically edges it out on HDR punch. The Samsung Neo QLED QN75QN990FFXZA is bigger and brighter, but it's not OLED, so you trade perfect blacks for peak brightness. The TCL QM8K and Hisense U8 are the value plays, they get you close on picture quality for less money, but the Sony's audio and motion handling are a step up. If you want the best HDR, look at the LG. If you want the best overall OLED experience with strong built-in sound, the Sony makes a case.

Value is tricky here because the price depends entirely on which bundle you grab. Listings run from $2,080 to $3,030. That's a $950 spread for essentially the same TV with different accessories. The base bundle with the wall mount and screen cleaner is the one to look for if you want the best deal. At the low end, this is a competitive OLED. At the high end, you're paying a premium for extras you might not need.

The Sony Bravia K65XR80 is a 65-inch OLED that nails the fundamentals. You get that infinite contrast, deep blacks, and Sony's XR processing doing the heavy lifting in real time. It's a 2024 model with Google TV built in, so the smart side is covered too.

This particular listing is a bundle. You're getting a Sanus tilting wall mount and a screen cleaner kit thrown in. That's handy if you're wall-mounting, but it also means the price swings a lot depending on which bundle you pick.

Skip this if HDR brightness is your top priority. The HDR score is mediocre for an OLED, so if you watch a lot of content mastered for high peak brightness, the LG OLED evo C5 or a bright QLED like the Samsung QN990 will serve you better. Also skip it if you're paying over $2,500 for the bundle, at that point you're overpaying for accessories.

This is a great pick for movie lovers who want that OLED contrast and don't want to mess with a separate soundbar right away. Gamers will be happy too, thanks to the 120Hz panel and VRR support. Just make sure you're getting the bundle at the lower end of the price range. If you're paying close to $3,000, you should be looking at a bigger screen or a better HDR performer.