Samsung S95C QN77S95CA 76.8"

The S95C's 144Hz refresh rate and 89th percentile audio are the highlights, but the 36th percentile picture quality is a letdown for a Quantum Dot OLED. At $2,299 with a 3.6 out of 5 customer rating, you're paying a lot for a TV that doesn't excel where it matters most. The gaming performance is solid, but the HDR and connectivity are weak spots.

Let's talk gaming first, because that's where this TV earns its keep. The 144Hz panel puts it in the 67th percentile for gaming overall. That's solid, but not spectacular. You're getting smooth motion for fast-paced titles, and the OLED response times are going to feel snappy. But the gaming score of 45.6 out of 100 tells a more nuanced story. It's good, but it's not the best gaming TV we've seen. The Neural Quantum Processor does the heavy lifting for upscaling and motion handling, and it does a decent job.

The audio is where this thing genuinely surprises. A 4.2.2 channel setup with Object Tracking Sound+ and Dolby Atmos puts it in the 89th percentile. That's one of the best built-in audio systems on the market right now. Most TVs this thin sound like a laptop speaker, but Samsung actually put some effort in here. The display itself is a 76.8 inch 4K OLED with Quantum Dot, and it lands at the 56th percentile for display quality. Middle of the pack. The HDR performance is underwhelming at the 34th percentile, which is disappointing for a Quantum Dot panel that should excel at brightness and color volume.

Stack this against the LG OLED evo G3 and you'll see the problem immediately. The G3 delivers better picture quality and HDR performance, and it's a direct competitor in the OLED space. The Sony BRAVIA 9 K85XR90 is another strong alternative, especially if you care about processing and upscaling. Even the TCL QM8K Series 75QM8K gives you a 75 inch screen with better overall performance at a lower price point. The Hisense U8 Series 65U8QG is smaller but punches way above its weight on picture quality. The S95C's main advantage is that 144Hz refresh rate and the excellent built-in audio. If those two things matter more to you than raw picture quality, this TV makes sense. Otherwise, the competition is stiff.

At $2,299 for a 77 inch OLED, you're getting a lot of screen real estate for the money. But the value proposition gets murky when you look at the affordability percentile: 19th. That means this TV is more expensive than 81% of comparable products in our database. And you're paying that premium for a TV with picture quality in the 36th percentile and HDR in the 34th. The audio is genuinely great, and the gaming performance is solid, but you can find better picture quality for less money. The included 2 year extended protection plan adds some peace of mind, but it doesn't fix the core value equation.

The headline number here is 144Hz. That's the refresh rate Samsung is pushing on the S95C, and it's the main reason this TV lands in the top third of our gaming database. The 4.2.2 channel speaker setup with Dolby Atmos is also a genuine standout, sitting at the 89th percentile for audio. But the picture quality score of 36th percentile is a real head-scratcher for a Quantum Dot OLED at this size. You're getting a massive 77 inches of screen, but the numbers suggest you're not getting the best version of this panel tech.

We're looking at a 2023 model that's still floating around at $2,299. That's a lot of TV for the money on paper, but the customer rating of 3.6 out of 5 from just four reviews tells you this thing hasn't exactly set the world on fire. The social proof is weak, sitting in the bottom quarter of our database. So you're taking a bit of a leap of faith here, and the data suggests that leap might not always pay off.

If you care about picture quality above all else, skip this one. The 36th percentile picture quality and 34th percentile HDR performance are not what you'd expect from a Quantum Dot OLED at this price. The connectivity is nearly dead last at the 6th percentile, so if you have a lot of devices to plug in, you'll be frustrated. And with only 4 customer reviews and a 3.6 out of 5 rating, you're essentially beta testing this TV for Samsung. The affordability percentile of 19th means you're paying a premium for a TV that doesn't deliver premium picture performance.

The S95C is a weird one. It's a 77 inch Quantum Dot OLED with a 144Hz panel and genuinely impressive built-in audio, but the picture quality and HDR performance are mediocre at best. The 3.6 out of 5 customer rating from just four reviews doesn't inspire confidence. At $2,299, you're paying a premium for the Samsung name and the screen size, but the data says you can get better picture quality for less money elsewhere. If you're a gamer who wants a huge screen with high refresh rate and you don't want to buy a soundbar, this is a reasonable choice. For everyone else, there are better options.