LG OLED evo - W6 series OLED77W6PUA 77"

The LG OLED evo W6 is a stunning 9.9mm wall-mounted OLED with best-in-class gaming performance and a clever Zero Connect Box. Picture quality is surprisingly mediocre for the price. Worth it only if the flush mount design is the main reason you're buying.

Gaming is the headline here. 120Hz, a 0.1ms response time, G-SYNC and FreeSync support, ALLM, and HDMI 2.1 across four ports. Our database puts it at the 99th percentile for gaming, which is basically the top of the charts. Audio is also a standout at the 91st percentile thanks to the 4.2 channel setup with Dolby Atmos and eARC. Connectivity is strong too, with Wi-Fi 5, Bluetooth 5.3, and Ethernet. The weak spot is picture quality at the 36th percentile, which is underwhelming for a TV LG calls their best ever. Brightness Booster Ultra claims 3.9x brighter than conventional OLED, but the color consistency numbers don't push it past the middle of the pack in our rankings.

Against the Sony BRAVIA XR XR77A95L, the LG wins on design and gaming but likely loses on pure picture processing. Sony's A95L has a reputation for color accuracy that this W6 doesn't match in our rankings. The Samsung Neo QLED QN75QN990FFXZA is a closer design competitor with its own slim profile, but it's not OLED and won't touch the W6's infinite contrast. The TCL QM8K and Hisense U8 are the value plays here. You'll get 90% of the brightness and gaming chops for way less money, just without the wall art trick.

You are paying a serious premium for the wallpaper design and Zero Connect tech, not for the best picture quality. Prices range from $2,882 to $4,300 across six US listings, which is a $1,418 spread. That is a huge gap, so shop around before you commit. The 5-year panel warranty helps soften the blow, but if you are not specifically buying this for the flush mount aesthetic, you are overpaying for specs you can get cheaper elsewhere.

The LG OLED evo W6 is a flex piece disguised as a TV. At 9.9mm thin and designed to sit flush against your wall with zero visible wires, it's the kind of thing that makes guests ask where the TV is before they realize they're staring right at it. The Zero Connect Box handles all your HDMI gear wirelessly from up to 30 feet away, so the clean look isn't just marketing, it's the whole point.

Under the hood you get LG's α11 AI processor, Brightness Booster Ultra, and the usual OLED party tricks like Perfect Black and infinite contrast. Gaming is where this thing really shines in our database, landing in the 99th percentile. Picture quality overall sits at a mediocre 36th percentile, which sounds weird for a flagship OLED until you remember this panel is more about design and brightness than raw color accuracy.

Skip this if you care more about picture quality than aesthetics. The 36th percentile picture quality score is a real letdown for a flagship OLED, and you can get better color accuracy and processing from the Sony A95L or save a pile of cash with the TCL QM8K. Also skip it if you rent or move often, because once this thing is mounted flush, it's staying there.

Buy this if you want a TV that disappears into your wall and you're willing to pay extra for that privilege. The gaming performance is genuinely top tier, and the Zero Connect Box solves a real cable management headache. But if picture quality is your number one priority, this isn't the OLED to beat. It's a design statement first, a TV second.