LG Smart Monitor 27U731SA-W 27" White
Its built-in webOS platform turns the 27-inch 4K UHD IPS panel into a standalone smart TV and remote PC client, with 65W USB-C power delivery enabling single-cable connectivity. The 3-side virtually frameless white design and automatic brightness control create a clean desktop focal point, while AI Dynamic Tone Mapping optimizes HDR10 streaming content. This monitor is best for hybrid workers and cord-cutters who need a single display for cloud productivity, video calls, and direct access to Netflix, Disney+, and 300+ LG Channels.
Screen 27"
Resolution 3840 x 2160
Panel IPS
Refresh 60 Hz
response time ms 5
HDR HDR10
72 Overall Score
Price €0
No listings available
Snapshot
What owners think
How owner sentiment changed over time
ExclusiveBased on when customers actually wrote their reviews - so you can see whether early praise held up.
88/100Our AI sentiment read
Based on 5 dated customer reviews, grouped by calendar quarter. Period analysis is in English.
The proof
Performance
Specifications
Full Specifications
Display
| Size | 27" |
| Resolution | 3840x2160 (4K UHD) |
| Panel Type | IPS |
| Aspect Ratio | 16:9 |
| Curved | No |
Performance
| Refresh Rate | 60 Hz |
| Response Time | 5 |
Color & HDR
| Brightness | 350 nits |
| Color Gamut | 90 percent |
| HDR | HDR10 |
| HDR Support | HDR10 |
Connectivity
| HDMI Ports | 2 |
| DisplayPort | 0 |
| USB-C | 1 |
| Speakers | Yes |
| Headphone Jack | Yes |
Ergonomics
| Height Adjustable | No |
| Tilt | Yes |
| Swivel | No |
| VESA Mount | 100x100 |
Features
| Webcam | No |
| Weight | 5.9 kg / 12.9 lbs |
vs Competition
| Spec | LG Smart Monitor 27U731SA-W 27" | ASUS ROG Strix XG27UCDMG | MSI MAG 271QPX QD-OLED E2 | Samsung Odyssey G60SD | Gigabyte M Series OLED MO27U2 SA | Apple Studio Display XDR 27" |
|---|---|---|---|---|---|---|
| Screen Size | 27 | 27 | 27 | 27 | 27 | 27 |
| Resolution | 3840 x 2160 | 3840 x 2160 | 2560 x 1440 | 2560 x 1440 | 3840 x 2160 | 5120 x 2880 |
| Panel Type | IPS | OLED | QD-OLED | QD-OLED | OLED | Mini-LED |
| Refresh Rate | 60 | 240 | 240 | 360 | 240 | 120 |
| Response Time Ms | 5 | 0.029999999329447746 | 0.029999999329447746 | 0.029999999329447746 | 0.029999999329447746 | - |
| Adaptive Sync | - | FreeSync Premium Pro | FreeSync Premium Pro | FreeSync Premium Pro | FreeSync Premium Pro | Adaptive-Sync |
| Hdr | HDR10 | DisplayHDR True Black 400 | DisplayHDR True Black 400 | HDR10+ | DisplayHDR 400 | HDR |
| Compare | Compare | Compare | Compare | Compare |
| Product | Color | Portability | Display | Feature | User Sentiment | Ergonomic | Performance | Connectivity | Social Proof |
|---|---|---|---|---|---|---|---|---|---|
| LG Smart Monitor 27U731SA-W 27" | 74.5 | 74.9 | 90 | 73.8 | 88.9 | 55 | 22.4 | 74.8 | 90.6 |
| ASUS ROG Strix XG27UCDMG Compare | 96.6 | 63.3 | 97.9 | 87.2 | 99 | 91.9 | 98.4 | 84.9 | 99.4 |
| MSI MAG 271QPX QD-OLED E2 Compare | 99.2 | 63.3 | 79.4 | 87.2 | 95.5 | 91.9 | 98.4 | 84.9 | 99.4 |
| Samsung Odyssey G60SD Compare | 92.3 | 46.5 | 79.4 | 73.8 | 95.5 | 91.9 | 99.7 | 89.9 | 95.4 |
| Gigabyte M Series OLED MO27U2 SA Compare | 87.1 | 63.3 | 97.9 | 87.2 | 92.6 | 91.9 | 98.4 | 84.9 | 70.7 |
| Apple Studio Display XDR 27" Compare | 99.7 | 83 | 99.4 | 95.7 | 74.5 | 70.8 | 58.2 | 91.9 | 66.7 |
