LG G4 Series OLED65G4SUB 65.1"

The LG G4 is a stunning OLED TV that finally gets bright enough for well-lit rooms, with a gorgeous flush wall mount design that looks like art when it's off. Gaming performance is best-in-class with four full HDMI 2.1 ports and near-instant response times. It's expensive, and the C-series gets you most of the picture quality for less, but if you want the best OLED LG makes and care about wall aesthetics, this is the one. Shop around for pricing, Best Buy and Newegg tend to have the most competitive deals on the 65-inch model.

The α11 AI processor is doing some heavy lifting here, and it shows. AI Picture Pro and AI Super Upscaling sound like buzzwords, but the results are legit. Lower-resolution content, like cable TV or older streaming shows, gets cleaned up impressively well. It's not magic, a bad 480p signal still looks like a bad 480p signal, but the processing smooths out noise and sharpens edges without making everything look like a watercolor painting. Motion handling is also excellent, which matters a lot for sports and fast-paced action. The OLED Motion tech keeps things crisp without introducing that awful soap opera effect unless you want it to.

Gaming is where this TV flexes hard. You've got four full-bandwidth HDMI 2.1 ports, all capable of 4K at 120Hz. That 0.1ms response time is basically instantaneous, and with both G-SYNC and FreeSync Premium on board, you're covered no matter which team your graphics card plays for. In our database, this lands in the absolute top tier for gaming, best-in-class stuff. Input lag is nonexistent, and Dolby Vision gaming at 120Hz is supported, which is still a rare combo. If you've got a PS5, Xbox Series X, or a beefy PC rig, this TV will keep up without breaking a sweat.

The Samsung Neo QLED QN900F is the G4's most direct rival from the LCD camp. Samsung's approach is different, using Mini-LED backlighting to push brightness to insane levels that still beat OLED. If your room is flooded with sunlight and you refuse to close the blinds, the Samsung might actually be the better pick. But you trade away those perfect OLED blacks and get slightly worse off-angle viewing. The Sony BRAVIA XR A95L is the other OLED heavyweight, using QD-OLED tech that competes directly with LG's evo panel. Sony's processing is arguably better for movies and upscaling, but you'll pay even more and the gaming features aren't quite as comprehensive as LG's.

On the more affordable side, the TCL QM7K and Hisense U7 Series are Mini-LED TVs that deliver impressive brightness and solid gaming features at a fraction of the price. You won't get the perfect blacks or the flush wall mount, but you'll save a ton of money. The Roku Plus Series is the budget pick here, and honestly it's not really competing in the same league. If you're cross-shopping a G4 with a Roku Plus Series TV, you probably don't need a G4. The TCL and Hisense are the smart compromises for people who want great picture quality without the OLED tax.

Pricing on the G4 is all over the map depending on where you look. We're seeing a spread from about $1,498 all the way up to $64,890 across vendors, which is frankly absurd and probably includes some third-party marketplace nonsense. The realistic street price for the 65-inch model sits closer to the lower end of that range if you shop around. Newegg and Best Buy tend to be competitive here, and we'd point you toward Best Buy if you want the option to see it in person before buying.

Is it worth the premium over the LG C4? That's the real question. You're paying extra for the brighter panel, the flush wall mount design, and a slightly more premium build. The C4 uses the same α11 processor and gets you 90% of the picture quality for noticeably less money. But if you're mounting this in a bright room or you care deeply about the zero-gap wall aesthetic, the G4 justifies its price. It's not a value play, it's a best-in-class play. For pure price-to-performance, the C-series still wears the crown in LG's lineup.

The LG G4 is basically LG's statement piece for 2024. It's the TV you buy when you want the best OLED picture they know how to make, wrapped in a design that's meant to disappear on your wall. This isn't the budget-friendly B-series or even the crowd-pleasing C-series. The G in G4 stands for Gallery, and LG means it literally. The whole thing is built to mount completely flush with zero gap, so it looks less like a TV and more like a window into whatever you're watching. And with the new α11 AI processor and Brightness Booster Max tech, that window got a whole lot brighter this year.

We're looking at the 65-inch model here, which hits a real sweet spot for most living rooms. You get that massive 8.3 million self-lit pixel canvas, which means perfect blacks are a given. But the real story is how much brighter this panel gets compared to older OLEDs. LG claims up to 150% brighter images, and while we always take marketing numbers with a grain of salt, the real-world difference is noticeable. You can actually watch this thing in a sunlit room without squinting or drawing the curtains. That's been the knock on OLED for years, and the G4 largely solves it.

Who's this for? Someone who wants a premium home theater centerpiece and cares as much about how the TV looks on the wall as the picture it puts out. It's also a monster gaming display, landing in the 99th percentile in our database for gaming performance. But you're paying a premium for that flush mount and the extra brightness. If you're just looking for a great OLED picture and don't care about the gallery aesthetic, there are cheaper paths to get there. We'll dig into all of that.

If you're planning to put this TV on a stand or media console, you should probably just buy the LG C4 instead. The G4's entire premium is built around that flush wall mount design, and without using it, you're paying extra for a feature you'll never see. The C4 uses the same processor, has nearly identical picture quality in dark rooms, and costs significantly less. Put the savings toward a good soundbar, which you'll want either way.

Also, if your room has floor-to-ceiling windows with direct sunlight blasting the screen all day, even the G4's improved brightness might not be enough. A high-end Mini-LED TV like the Samsung Neo QLED QN900F will get brighter and handle reflections better in extremely bright environments. OLED has come a long way, but it still can't match the raw brightness of a good Mini-LED panel in a sunroom or a room with no curtains.

If you're building a dedicated home theater or want a TV that doubles as wall art, the G4 is an easy recommendation. The flush mount is genuinely stunning in person, and the brightness improvements over previous Gallery series models make this the first one we'd confidently recommend for rooms with some ambient light. Pair it with a decent soundbar or a proper surround setup, because the built-in speakers, while fine for casual viewing, don't do justice to what this panel can deliver. The 5-year warranty on the panel is also a nice bit of reassurance that LG stands behind their OLED tech.

For gamers, this is basically the ultimate display right now. Four HDMI 2.1 ports with full gaming features across all of them is something even Sony can't match. The 0.1ms response time and 120Hz refresh rate make everything feel instant and fluid. If you're primarily a PC gamer with a high-end GPU, or you've got both a PS5 and Xbox Series X hooked up, the G4 handles it all without forcing you to choose which console gets the good HDMI port. That alone might be worth the premium for some folks.