Samsung The Frame Pro LS03HW 65"
Its 65-inch 4K Quantum Mini-LED panel, 144Hz native refresh rate, and NQ4 AI Gen3 processor deliver fluid motion and precise HDR tone mapping. The matte, Pantone-validated screen with a slim, customizable bezel convincingly mimics a framed artwork when idle, aided by the Wireless One Connect box for a cable-free look. This television is best for design-conscious homeowners and smart home integrators seeking a high-performance display that seamlessly doubles as curated wall art.
Snapshot
The 30-Second Version
The Frame Pro hits the 93rd percentile for gaming and 87th for display, making it the first art TV that's actually a great TV. The Mini-LED panel and 144Hz refresh rate are a huge leap forward, and the wireless One Connect box keeps your wall perfectly clean. Just know the HDR is mediocre and you need to hunt for a good price since vendors are all over the place.
Pros & Cons
Pros
- Best-in-class connectivity with 5 HDMI ports and Wi-Fi 6E 100th
- 144Hz panel with FreeSync Premium Pro makes it a standout for gaming 93th
- Matte screen and Pantone validation create a genuinely convincing art mode 90th
- Wireless One Connect box eliminates all visible cable clutter 87th
- 40W 2.0.2 channel audio is well above average for a lifestyle TV
Cons
- HDR performance is mediocre, limited to HDR10+ with no Dolby Vision
- Picture quality, while strong, falls behind top OLED competitors
- Price swings wildly by $632 across vendors, so you have to shop carefully
- At nearly 22kg, it's a heavy lift for a wall mount
What owners think
The Word on the Street
How owner sentiment changed over time
ExclusiveBased on when customers actually wrote their reviews - so you can see whether early praise held up.
Based on 8 dated customer reviews, grouped by calendar quarter. Period analysis is in English.
The proof
Performance
This is where the 'Pro' name earns its keep. The jump to a Quantum Mini-LED panel gives it real contrast and brightness that older Frame models just couldn't touch. We're seeing a 144Hz native refresh rate paired with a full suite of gaming tech, including ALLM, VRR, and FreeSync Premium Pro, which puts its responsiveness in a leading position for a non-OLED. The NQ4 AI Gen3 Processor does heavy lifting for upscaling, making even standard HD content look crisp on the 4K screen. Audio is another strong suit, with a 2.0.2 channel, 40W Dolby Atmos setup that sits in the 90th percentile. It won't replace a dedicated soundbar for a home theater purist, but for a TV this slim, the sound is surprisingly full and clear. Connectivity is best-in-class, with five HDMI ports, Wi-Fi 6E, and that clever Wireless One Connect box that keeps your setup completely clean.
Specifications
Full Specifications
Display
| Size | 65" |
| Resolution | 4K |
| Panel Type | Neo QLED |
| Backlight | Mini-LED |
| Aspect Ratio | 16:9 |
| Curved | No |
Picture Quality
| Motion Tech | Motion Xcelerator 144Hz |
| Processor | NQ4 AI Gen3 Processor |
HDR
| HDR Formats | HDR 10+ |
| Dolby Vision | No |
| HDR10+ | Yes |
| HLG | Yes |
Gaming
| Refresh Rate | 144 Hz |
| VRR | FreeSync Premium Pro |
| ALLM | Yes |
| Game Mode | Yes |
Smart TV
| Platform | Tizen |
| Voice Assistant | Bixby, Amazon Alexa |
| Screen Mirroring | SmartThings |
| Works With | SmartThings |
Audio
| Speaker Config | 2.0.2 |
| Wattage | 40 |
| Dolby Atmos | Yes |
| Surround Sound | Dolby Atmos |
| eARC | Yes |
Connectivity
| HDMI Ports | 5 |
| HDMI Version | 2.1 |
| USB Ports | 3 |
| Wi-Fi | Wi-Fi 6E |
| Bluetooth | 5.3 |
| Ethernet | Yes |
| Optical Audio | Yes |
| VESA Mount | 400x300 |
Power & Size
| Energy Star | Yes |
| Annual Energy | 317 |
| Weight | 21.9 kg / 48.2 lbs |
vs Competition
Stacked against the LG G5 OLED, the Frame Pro can't match those perfect blacks or Dolby Vision support, but it fights back with a matte screen that's infinitely better in a bright room and a design that doesn't look like a black void on your wall. The TCL QM7K will give you more Mini-LED punch for less money, but it lacks the lifestyle design and that wireless connection box. The Sony BRAVIA XR A95L is in a different league for picture processing and HDR, but it also costs significantly more and doesn't even try to hide its TV-ness. The Frame Pro carves out a unique space where it's a very good TV first and a piece of art second, which is a balance its competitors don't really attempt.
| Spec | Samsung The Frame Pro LS03HW 65" | Sony BRAVIA XR XR77A95L | LG OLED evo AI 4K G5 Series OLED97G5WUA | TCL QM7K Series 75QM7K | Hisense U7 Series 75U75QG | Roku Plus Series 75R6C7 |
|---|---|---|---|---|---|---|
| Screen Size | 65 | 77 | 97 | 75 | 75 | 74.5 |
| Resolution | 3840x2160 | 3840x2160 | 3840x2160 | 3840x2160 | 4K | 3840x2160 |
| Panel Type | Neo QLED | QD-OLED | OLED | QLED | MiniLED | QLED |
| Refresh Rate | 144 | 120 | 120 | 144 | 165 | 60 |
| Hdr | HDR 10+ | HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision | HDR10, Dolby Vision, HLG | Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) | Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) | Dolby Vision, HDR 10+, Hybrid Log-Gamma (HLG) |
| Smart Platform | Tizen | Google TV | webOS | Google TV | Google TV | Roku TV |
| Dolby Vision | false | true | true | true | true | true |
| Dolby Atmos | true | true | true | true | true | true |
| Hdmi Version | 2.1 | 2.1 | 2.1 | 2.1 | 2.1 | 2.1 |
| Compare | Compare | Compare | Compare | Compare |
| Product | Hdr | Audio | Smart | Gaming | Display | Connectivity | Social Proof | Picture Quality |
|---|---|---|---|---|---|---|---|---|
| Samsung The Frame Pro LS03HW 65" | 34.3 | 90.1 | 82.6 | 93.4 | 87.1 | 99.7 | 58.1 | 78.8 |
| Sony BRAVIA XR XR77A95L Compare | 91.2 | 91.2 | 90.2 | 86.3 | 98.5 | 83.6 | 82.1 | 96.5 |
| LG OLED evo AI 4K G5 Series OLED97G5WUA Compare | 96.9 | 99.9 | 78.3 | 88.2 | 98.8 | 83.6 | 77.1 | 96.5 |
| TCL QM7K Series 75QM7K Compare | 91.2 | 90.1 | 97.5 | 93.4 | 88.3 | 89 | 88 | 97.3 |
| Hisense U7 Series 75U75QG Compare | 91.2 | 93.5 | 95.8 | 95 | 36.5 | 96.7 | 94.5 | 98.5 |
| Roku Plus Series 75R6C7 Compare | 76 | 81.6 | 99.8 | 56.4 | 85.8 | 89 | 99.6 | 35.6 |
Price
Value & Pricing
Pricing on this set is all over the map, with a $632 spread between the lowest and highest vendors we tracked. You can find it for as low as $1368, which is a solid deal for a 65-inch Mini-LED with this design, but paying the full $2000 stings a bit when you consider the HDR limitations. The value proposition hinges entirely on how much you care about the flush wall mount and art mode. If those features are must-haves, the lower end of that price range makes it a compelling buy. If you just want the best picture for your dollar, you can do better elsewhere.
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Overview
Samsung's The Frame Pro LS03HW is the best version of their art-TV concept yet, and the numbers back that up. It lands in the 87th percentile for display quality in our database, which means this Mini-LED panel is a genuine performer, not just a pretty face. The matte screen and Pantone-validated colors make art mode look shockingly realistic, and with a 144Hz refresh rate and FreeSync Premium Pro, it's also one of the best lifestyle TVs for gaming we've seen, hitting the 93rd percentile there. You're getting a 65-inch 4K screen that can hang on your wall like a painting and then switch to a high-refresh gaming monitor without missing a beat.
Common Questions
Q: Does the matte screen affect picture quality when watching movies?
It changes the look more than it degrades it. The matte coating kills reflections almost completely, which is a huge win in bright rooms. You lose a tiny bit of perceived contrast compared to a glossy OLED in a dark room, but the Mini-LED backlight is bright enough to compensate. Our display score puts it in the 87th percentile, so it's still a very strong performer.
Q: Can this TV really replace a gaming monitor?
For a lot of people, yes. With a 144Hz native refresh rate, FreeSync Premium Pro, and ALLM, it's in the 93rd percentile for gaming in our database. The 65-inch size isn't for a desk, but for couch or sim-rig gaming, the responsiveness and motion handling are excellent. Just make sure your GPU can push 4K at high frame rates.
Q: Is the Wireless One Connect box truly wireless?
The video and audio signal is sent wirelessly from the box to the TV, so you can hide the box in a cabinet up to a certain distance away. The box itself still needs to be plugged into power and your sources like a cable box or console. It's not entirely wireless, but it means zero cables running to the TV on your wall, which is the whole point.
Who Should Skip This
If you're a home theater purist who watches movies in a dark room and demands the absolute best HDR performance, you should skip this. The lack of Dolby Vision and a mediocre 34th percentile HDR score mean you're leaving a lot of picture quality on the table compared to an OLED or a high-end Mini-LED from Sony. You're paying a significant premium for the design and the art mode, so if you don't care about how the TV looks on your wall when it's off, you can get a much better picture for the same money or less.
Verdict
The Samsung Frame Pro is the first art TV we'd recommend without a long list of picture quality caveats. The Mini-LED panel and 144Hz refresh rate make it a legitimate performer for movies and gaming, and the wireless One Connect box is a genuine innovation for clean installs. The lack of Dolby Vision is a real bummer at this price, but if you want a TV that disappears into your decor and can still hang with dedicated gaming displays, this is the one to get. Just make sure you shop around and don't pay anywhere near the top of that price range.
