ASUS GeForce RTX 4090 ROG Matrix Platinum 24GB GDDR6X Black

The Matrix Platinum is the coolest, most over-engineered RTX 4090 you can buy. It's also wildly overpriced for the tiny performance bump it delivers.

This thing is a beast. 9728 CUDA cores and 24GB of GDDR6X push it to the top of our charts for ray tracing and 4K gaming, sitting in the 99th and 97th percentiles respectively. What surprised us most is the thermal performance. The 360mm AIO with liquid metal keeps this card frosty under load, hitting the 100th percentile for thermals. That means sustained boost clocks without the thermal throttling you'd see on air-cooled cards. The 2040MHz boost clock is solid, and the 32.98 FP32 TFLOPS puts it in elite territory for compute, though not quite the absolute top.

Against the MSI Ventus RTX 5070 Ti and Gigabyte AERO RTX 5080, the Matrix Platinum is in a different league for raw performance, but those cards are far more sensible purchases. The 5070 Ti and 5080 offer excellent 1440p and 4K gaming at a fraction of the cost, and they don't require a massive radiator. The Sapphire NITRO+ and ZOTAC SOLID are also strong contenders if you're looking for high-end performance without the liquid cooling hassle. The Matrix Platinum is for the enthusiast who wants the absolute best and doesn't care about price.

This is a terrible value, and that's kind of the point. At MXN 267,950, you're paying flagship money for a card that's only slightly faster than a regular RTX 4090. The liquid cooling is nice, but it's not worth the premium for 99% of people. If you want the best and money is no object, this is it. Otherwise, save your cash and get a standard 4090 or wait for the next generation.

The ASUS ROG Matrix Platinum RTX 4090 is the absolute best version of the best GPU ever made. It's a halo product in every sense, a liquid-cooled monster with a 360mm radiator and liquid metal thermal compound that runs cooler and boosts higher than any air-cooled 4090. The one thing to know? You're paying a massive premium for the last few percent of performance and a look that screams 'engineer's passion project.'

If you're looking for a sensible high-end GPU, this isn't it. Go get a standard RTX 4090 or a next-gen card like the RTX 5080 instead. You'll save a ton of money and lose almost nothing in real-world performance. This card is for collectors and people who want the most exotic hardware on the block.

The ASUS ROG Matrix Platinum RTX 4090 is an incredible piece of engineering, but it's a luxury item, not a smart buy. If you have the budget and want the coolest, most unique 4090 on the market, you'll love it. For everyone else, a standard 4090 or a next-gen card is the better choice. This is a halo product for collectors and extreme enthusiasts.