LG G3 Series OLED65G3PUA 65"

The LG G3 is up to 70% brighter than previous LG OLEDs, which finally makes OLED viable in bright rooms. It's got infinite contrast, 120Hz gaming with FreeSync and G-Sync, and a 4.6-star rating from 889 owners. The catch: no stand included and the built-in audio is mediocre, so budget for a soundbar.

The α9 AI Processor Gen6 is the brain here, and it's a good one. LG's exclusive processor handles everything from upscaling older content to smoothing out motion in fast scenes. The panel itself is the star: 8.3 million self-lit pixels means every single pixel can turn completely off. That's how you get infinite contrast. No backlight bleed, no halo effect, just pure black next to pure color.

Gaming lands at the 85th percentile, which puts it in the 'one of the best on the market' tier. You get 120Hz native refresh, FreeSync Premium, G-Sync Compatible, ALLM, and four HDMI 2.1 ports. That's the full checklist for PS5 and Xbox Series X owners. The audio setup is 4.2 channels with Dolby Atmos support, which is above average for built-in TV speakers, but owners still recommend a soundbar. The built-in audio is fine for news and sitcoms, but you didn't buy a flagship OLED to listen to TV speakers.

Against the Sony BRAVIA XR XR77A95L, the LG G3 wins on brightness and gaming features, but Sony's QD-OLED panel has better color volume and Sony's processing is still the gold standard for movie purists. The Samsung Neo QLED QN75Q990FFXZA gets brighter still and has no burn-in risk, but it can't touch the G3's perfect black levels or per-pixel control. The TCL QM8K and Hisense U8 Series are the value plays, undercutting the G3 by hundreds while offering Mini-LED brightness, but they're not OLEDs. If you want the brightest OLED with the best gaming feature set, the G3 is the pick. If you want the best movie-watching experience period, Sony's A95L makes a strong case.

At $1,812 to $1,908 USD across two US listings, this is flagship OLED money. But you're getting the brightest OLED panel LG has ever shipped, a processor that's exclusive to the G-series, and a design that mounts flush to the wall like a picture frame. The value equation gets trickier when you factor in the missing stand. If you're wall-mounting, you're set. If you need a tabletop setup, add another chunk of change for LG's stand. For the brightness alone, this is the OLED to beat in 2023.

The LG G3 OLED is the brightest OLED we've tracked in this size class, and it's not close. LG's Brightness Booster Max tech pushes this panel up to 70% brighter than previous generations, which finally solves the one complaint OLED owners have been making for years: dark rooms only. This thing holds its own in a sunlit living room, and that's a big deal for a 65-inch OLED.

But here's the catch. The picture quality percentile sits at 36th, which sounds rough until you realize that's against every TV in our database, including 98-inch QLEDs and 8K monsters. For a 65-inch OLED, the contrast is literally infinite, the black levels are perfect, and the α9 AI Processor Gen6 does heavy lifting on upscaling and motion. The 4.6-star rating across 889 reviews tells you owners are happy. The wall mount situation? That's where the grumbling starts.

If you're planning to put this on a table or media console, the G3 makes you pay extra for a stand that should be in the box. That's annoying. The picture quality percentile of 36th against all TVs in our database is also worth a second look if you're cross-shopping Mini-LED options like the TCL QM8K or Hisense U8, which get brighter and cost less, though they sacrifice perfect black levels. And if you're sensitive to fragile builds, multiple owners mention the panel feels delicate during installation. This is a wall-mount TV first and foremost. If that's not your setup, the C3 or a competitor might make more sense.

The LG G3 is the OLED that finally answers the brightness question. With a 4.6-star rating from 889 owners and an 88/100 sentiment score, the people who bought it are overwhelmingly happy. The picture is stunning, the gaming performance is top-tier, and the flush wall mount looks incredible. The missing stand and mediocre built-in audio are annoyances, not deal breakers. If you're wall-mounting and you want the brightest OLED on the market, this is the one.