LG OLED77B6GUA.ACC 77"

Gorgeous OLED panel with a reliability problem. Buy it for the picture, pray for the longevity.

The a8 Gen 3 AI Processor 4K handles motion well, and the 120Hz refresh rate with VRR and ALLM makes this a solid pick for console gaming. Gaming scores 78th percentile, which is strong but not class-leading. The real surprise is the audio. Dolby Atmos support and the built-in speakers punch above their weight, with multiple owners praising the sound without a soundbar. But the picture quality percentile sits at just 36th, which is odd for an OLED. The likely culprit: brightness. Several owners mention the screen washes out in bright rooms, which is a known OLED weakness, especially on older panels like this B6 series.

The TCL QM8K Series 75QM8K is the obvious alternative if you want brightness and gaming performance without OLED reliability anxiety. It's a Mini-LED that gets significantly brighter and handles HDR content with more punch in well-lit rooms. The Sony BRAVIA 9 K85XR90 is the premium pick if you want OLED-like contrast with better processing and build quality, though you'll pay more. The Hisense U8 Series 65U8QG undercuts this on price while delivering strong HDR performance, just in a smaller size. If you're set on OLED and want this size, the B6's age and reliability record make it a gamble compared to newer panels.

At CAD 3,498, this is a tough sell. You're paying OLED money for a panel that looks stunning in a dark room but struggles in daylight, and the reliability concerns are hard to ignore. If you can find it on a deep discount, maybe. But at full price, there are better ways to spend this much cash.

The LG OLED B6 is a 77-inch OLED that nails the fundamentals: deep blacks, vibrant colors, and a 120Hz panel that makes sports and gaming feel smooth. The display itself ranks in the 97th percentile in our database, which means it's one of the best screens we've tested at this size. But here's the thing: this is a TV with a split personality. The panel is gorgeous, yet user sentiment sits in the 11th percentile. That's a massive gap, and it tells you everything about the ownership experience.

If you watch TV in a bright room or want something that just works without HDMI headaches, this isn't it. Go get the TCL QM8K instead. If you're nervous about a TV dying after a few months, which you should be, the Sony BRAVIA 9 is the safer premium pick.

The LG OLED B6 has a phenomenal display trapped in a body with reliability and usability problems. If you watch in a dark room and get a great price, the picture will blow you away. But the reports of units dying after four months and HDMI issues are not things we can wave off. This is a TV for someone who values pure picture quality above all else and is willing to roll the dice on longevity. For everyone else, there are safer bets.