Samsung Neo QLED QN65QN990FFXZA 65"

The Samsung QN990F is a gorgeous 8K TV with a brilliant glare-free screen and a game-changing wireless connection box. Picture quality is strong, but audio and smart features are surprisingly weak for the price. Unless you absolutely need a cable-free setup and 8K, a high-end 4K OLED is a much better value.

Picture quality lands in the 80th percentile in our database, which means it's a strong performer, especially with bright HDR scenes and deep blacks thanks to the Mini-LED backlight. The glare-free coating is a real win if you have a bright room. But the scores drop off a cliff elsewhere. Gaming sits at a mediocre 45th percentile despite the 4K 240Hz support, and audio is a disappointing 16th percentile, so you'll absolutely want a soundbar. The smart platform and HDR performance also fall behind, which is surprising for a TV at this price.

Stacked against the Sony BRAVIA XR A95L or the LG OLED evo C5, the Samsung's picture quality is competitive but its overall package stumbles. The Sony and LG OLEDs will crush it in contrast and HDR accuracy, landing much higher in our HDR and audio percentiles. The TCL QM7K and Hisense U8 series offer incredible value, delivering most of the brightness and gaming features for a fraction of the cost. The Samsung's main differentiator is that wireless box and the 8K panel, but if you don't need a completely cable-free look, the competition offers a more well-rounded experience.

Value is a tough sell here. With a price range spanning from $2,178 all the way up to a baffling $124,299 across vendors, you really need to shop around. Amazon seems to have the more grounded end of that spectrum, but even at the low end, you're paying a huge premium for 8K resolution and that wireless connection hub. For most people, a top-tier 4K OLED from the competition will deliver a better overall experience for less money. This is a luxury purchase for someone who wants the sleekest possible setup and doesn't mind paying for future-proofing that may never fully arrive.

Samsung's QN990F is their latest flagship 8K TV, and it's basically a tech flex. The headline feature is that Wireless One Connect box, which genuinely cleans up your setup by letting you stash consoles and cable boxes out of sight. Pair that with a nearly invisible bezel and a glare-free screen, and the design team clearly did their homework. But you're paying a massive early-adopter tax for 8K resolution that most content can't even touch yet. The AI upscaling is impressive, but it's working overtime to justify the pixel count.

Skip this if you care about built-in audio quality or want the best smart TV experience out of the box. The speakers are weak, and the interface lags behind competitors. If you're a serious gamer or cinephile chasing the best HDR performance, a premium OLED from LG or Sony will serve you better for less cash.

This TV is for the design-obsessed early adopter who wants the cleanest possible living room and can stomach the cost. If you're building a high-end space where visible cables are a sin and you want the bragging rights of 8K, the QN990F delivers a stunning visual centerpiece. For everyone else, a premium 4K OLED is the smarter buy.