Hisense QD7 Series 65QD7QF 64.5"

The entry price dropped about 16% to $370, making this a much better value. New rivals from Sony, Samsung, Hisense, TCL, and LG have shaken up the top 5, but the lower cost keeps this model firmly in the conversation.

The competitive set has shifted noticeably. The Sony BRAVIA 9 K85XR90 has muscled its way into the top tier with incredible brightness and processing, while the Samsung Neo QLED QN900F counters with a stunning 8K panel and a nearly bezel-free design. On the value side, the Hisense U7 Series 75U75QG and TCL QM7K Series 55QM7K are both delivering mini-LED performance at prices that make you question why you'd spend more. And the LG OLED evo OLED77C6HUP continues to set the standard for contrast and viewing angles. Against that field, this model holds its own but faces more pressure than before, especially from the Hisense and TCL options that are closing the gap in picture quality while undercutting on price.

The price range now starts at $370, which is about 16% lower than before. That entry point makes this a much easier recommendation for anyone who was on the fence. You still get the same core experience, but the floor has dropped enough that it feels like a genuinely good deal rather than a stretch. At the high end, the $16,690 ceiling hasn't budged, so the premium configurations remain a serious investment. If you were waiting for a price drop to jump in, this is the moment.

With the lower starting price, this model becomes a much smarter buy for most people. The core strengths haven't changed, but the value proposition has improved enough to offset some of the heat from newer competitors. The Sony and Samsung flagships still outclass it in raw brightness and processing, and the Hisense and TCL alternatives are tempting if budget is your main concern. But at $370 to start, this hits a sweet spot that's hard to argue with. If you've been waiting, now's a good time to move.