Samsung S90FA QN77S90FAFXZA 77"

The Samsung S90F QN77S90FAFXZA is a 77-inch QD-OLED TV that delivers stunning picture quality, excellent gaming performance with 144Hz and FreeSync Premium Pro, and solid smart features. It lacks Dolby Vision and the built-in audio is just okay, but the anti-glare coating and bright QD-OLED panel make it more versatile than most OLEDs. At prices under $2,500, it's one of the best big-screen TV values on the market.

The S90F's display quality is where it earns its keep. In our database, the display metrics land in the 97th percentile, which puts it among the best panels we've tested. Colors pop thanks to Color Booster Pro, and the contrast is effectively infinite because each pixel is self-illuminating. That means when a scene goes dark, the pixels actually turn off. No backlight bleed, no grayish blacks. Just pure darkness. The NQ4 AI Gen3 processor does solid work with 4K AI Upscaling Pro, taking lower-res content and cleaning it up nicely. Watching a 1080p Blu-ray or even some older streaming content, you'd be hard pressed to tell it wasn't native 4K.

Gaming performance is a standout. The S90F supports 4K at 144Hz, which is higher than most TVs in this class. Motion Xcelerator Turbo Ultra keeps fast-paced action smooth, and FreeSync Premium Pro handles variable refresh rates without screen tearing. Input lag in Game Mode is low enough that competitive players won't complain. The gaming score sits in the 83rd percentile, which is strong but not class-leading. The HDR performance is more middle of the pack at the 70th percentile. HDR10+ is supported, but there's no Dolby Vision, which is a Samsung thing across the board. If you're deep in the Dolby Vision ecosystem, that's worth knowing.

Audio is better than expected for a flat panel. The 2.1 channel setup with 40W total output and Object Tracking Sound Lite creates a wider soundstage than most built-in speakers. Dolby Atmos support is there, though it's virtualized rather than true height channels. Active Voice Amplifier Pro does a nice job boosting dialogue in noisy scenes. For a bedroom or smaller living room, the built-in audio is genuinely usable. For a big open space, you'll want a soundbar.

The most direct competitor is the LG C5 Series OLED55C5PUA. LG's C-series has been the default OLED recommendation for years, and the C5 continues that tradition. The LG supports Dolby Vision, which the Samsung doesn't, and LG's webOS is arguably cleaner than Tizen. But the Samsung's QD-OLED panel gets brighter and has better color volume than LG's traditional WOLED panel. The S90F also has a higher refresh rate at 144Hz versus the LG's 120Hz. If you're a gamer, the Samsung has the edge. If you're a cinephile who wants Dolby Vision, the LG might be the better call.

The Sony BRAVIA XR XR77A95L is the other big name here. Sony's A95L also uses a QD-OLED panel, so picture quality is comparable, but Sony's processing is generally considered the best in the business for motion handling and upscaling. The catch is price. The A95L typically costs significantly more than the S90F, sometimes by a thousand dollars or more. Sony also gets Dolby Vision, which Samsung skips. If money is no object and you want the absolute best picture processing, the Sony wins. But the Samsung gets you 90% of the way there for a lot less cash.

On the budget side, the TCL QM8K Series 75QM8K and Hisense U8 Series 100U8QG are worth a look. These are mini-LED TVs, not OLED, so they can't match the perfect blacks. But they get extremely bright and cost less per inch. The TCL QM8K in particular has been impressing us with its brightness and local dimming. If you're in a very bright room and watch a lot of sports or news with static elements, a mini-LED might actually be the smarter buy. Burn-in risk on OLED is low these days, but it's not zero.

Pricing on the S90F is all over the place right now. Across 11 US listings, we're seeing prices from $1,830 to $3,600. That's a $1,770 spread, which is frankly ridiculous. Best Buy has the best deal at the low end, especially if you're open to open box units. At $1,830, this TV is an absolute steal for a 77-inch QD-OLED. At $3,600, you're getting into Sony A95L territory, and that's a tougher sell. The sweet spot is probably somewhere in the middle. If you can find it under $2,500, you're getting flagship-level picture quality at a mid-range price. The budget score of 88.1 out of 100 reflects that value proposition when you shop smart. Just don't pay full retail without checking a few other stores first.

The Samsung S90F QN77S90FAFXZA is a 77-inch 4K OLED TV that sits in that premium-but-not-flagship space. It's the kind of TV you buy when you want OLED's perfect blacks and a big screen, but you don't want to shell out for Samsung's top-tier S95F or Sony's A95L. The S90F uses a QD-OLED panel, which means it gets brighter and more colorful than traditional OLEDs, and it's powered by Samsung's NQ4 AI Gen3 processor with 128 neural networks doing the heavy lifting for upscaling and motion handling. If you're searching for a 77 inch OLED TV that can handle both movies and gaming, this one checks a lot of boxes.

People looking up this TV usually want to know two things: is it bright enough for a living room, and is it good for gaming? The short answer is yes on both counts. The OLED HDR+ tech pushes brightness higher than older OLEDs, and the anti-glare coating helps in rooms with windows. For gaming, you get four HDMI 2.1 ports, 144Hz support, FreeSync Premium Pro, and a dedicated Game Mode. That's about as future-proof as it gets right now.

At 77 inches, this is a statement piece. It weighs about 76 pounds without the stand, so you'll want a second person for setup. The VESA pattern is 400x300, which is standard for this size. Smart features run on Tizen with Alexa and Bixby built in, plus SmartThings integration if you're in the Samsung ecosystem. The 2.1 channel 40W speaker setup with Dolby Atmos is decent for built-in audio, though most buyers at this price point will add a soundbar eventually.

Skip the S90F if you're putting a TV in a bright sunroom or covered outdoor space. The outdoor score of 52.9 out of 100 tells the story. OLED panels just don't have the raw brightness for direct sunlight, and you'd be better off with a mini-LED like the TCL QM8K or Hisense U8. Also skip it if Dolby Vision is non-negotiable for your movie collection. Samsung's refusal to support Dolby Vision is a real limitation for some buyers. And if you're on a tight budget, the price spread on this TV means you need to shop carefully. Paying $3,600 when Best Buy has it for $1,830 would be a mistake. Do your homework before you buy.

Should you buy the Samsung S90F? If you want a big-screen OLED that excels at gaming and looks gorgeous with movies, and you can find it for under $2,500, the answer is a confident yes. The QD-OLED panel is genuinely impressive, the 144Hz refresh rate is future-proof, and the anti-glare coating makes it more versatile than most OLEDs. The lack of Dolby Vision stings a bit, especially at this price, but HDR10+ content is common enough that most people won't notice the difference.

This is a TV that does almost everything well. It's not the absolute best at any one thing, but it's near the top in most categories. The smart home integration score of 89.7 out of 100 is excellent if you're building a connected home. Streaming performance is strong at 85.6. The only real weak spot is outdoor viewing at 52.9, which is expected for any OLED. This is an indoor TV, full stop. If you're putting it in a bright sunroom or covered patio, look elsewhere. For a living room or home theater, the S90F is one of the best values in the premium TV space right now.