Hisense U7 Series 100U7SG 100"
Hisense
82 Overall Score
vs
Sony BRAVIA 9 K85XR90 85"
Sony
95 Overall Score
What Buyers Say
Hisense U7 Series 100U7SG 100"
No customer feedback yet
Sony BRAVIA 9 K85XR90 85"
85 out of 100 medium confidence 23 reviews
The Sony BRAVIA 9 is praised for its exceptional brightness, vibrant colors, and deep contrast, making it a standout Mini-LED TV for movies, shows, and gaming. A few users noted minor blooming, limited viewing angles, and audio sync issues, while many say it rivals or surpasses OLED in bright rooms. The built-in speaker quality and sleek design also impressed buyers.
Pros
- exceptional brightness
- vibrant colors and deep contrast
- impressive HDR performance
- immersive built-in speakers
- sleek minimalist design
Cons
- minor blooming in high-contrast scenes
- limited viewing angles compared to OLED
- audio sync issues with voices
- no warranty information provided
- premium price tag
Brightness 8
Picture quality 8
Blooming 2
Viewing angles 1
Sound quality 5
Design 3
Scores
Streaming
Smart Home
Budget
Sports
Corporate
Gaming
Movies
Outdoor
Portable
Specifications
| Hisense U7 Series 100U7SG 100" | Sony BRAVIA 9 K85XR90 85" | |
|---|---|---|
| Display | ||
| Size | 99.5" | 85" |
| Resolution | 4K | 4K |
| Panel Type | QLED | Mini-LED★ |
| Backlight | Full-Array LED | Mini-LED★ |
| Aspect Ratio | 16:9 | 16:9 |
| Curved | ✗ | ✗ |
| Screen Finish | — | matte |
| Picture Quality | ||
| Brightness | 3000 nits★ | — |
| Peak Brightness | 3000 nits★ | — |
| Contrast Ratio | infinite | — |
| Color Gamut | Pantone Validated | Not Specified by Manufacturer |
| Color Depth | 10-bit★ | — |
| Motion Tech | Motion Rate 480 | XR Motion Clarity |
| Processor | Hi-View AI Engine Pro | XR Processor |
| HDR | ||
| HDR Formats | Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) | HDR10, HLG, Dolby Vision |
| Dolby Vision | ✓ | ✓ |
| HDR10+ | ✓★ | ✗ |
| HLG | ✓ | ✓ |
| Gaming | ||
| Refresh Rate | 165 Hz★ | 120 Hz |
| VRR | FreeSync Premium Pro (AMD Adaptive Sync) | VRR |
| ALLM | ✓ | ✓ |
| Game Mode | ✓ | ✓ |
| Smart TV | ||
| Platform | Google TV | Google TV |
| Voice Assistant | Google Assistant | Google Assistant |
| Screen Mirroring | Apple AirPlay, Chromecast | AirPlay 2, Chromecast built-in |
| Works With | Amazon Alexa, Apple Home, Google Home | Google Home |
| Audio | ||
| Speaker Config | 2.1.2 | 2.2.2 |
| Wattage | 60W | 70W★ |
| Dolby Atmos | ✓ | ✓ |
| Surround Sound | Dolby Atmos, Surround Sound, DTS Virtual:X, IMAX Enhanced | DTS:X |
| eARC | ✓ | ✓ |
| Connectivity | ||
| HDMI Ports | 4 | 4 |
| HDMI Version | 2.1 | 2.1 |
| USB Ports | 2 | 2 |
| Wi-Fi | Wi-Fi 6E★ | Wi-Fi 6 |
| Bluetooth | 5.0 | 5.3★ |
| Ethernet | ✓ | ✓ |
| Optical Audio | ✓ | ✓ |
| VESA Mount | 800mm x 400mm | 400x400 |
| Power & Size | ||
| Power | 500W | 345W★ |
| Energy Star | ✗ | ✗ |
| Annual Energy | 500 kWh★ | 759 kWh |
| Weight | 62.01 kg | 52.40 kg★ |
Pros & Cons
Hisense U7 Series 100U7SG 100"
- Strong picture quality (97th percentile)97th %ile
- Strong connectivity (97th percentile)97th %ile
- Strong smart (96th percentile)96th %ile
- Strong audio (95th percentile)95th %ile
Sony BRAVIA 9 K85XR90 85"
- Strong audio (97th percentile)97th %ile
- Strong display (95th percentile)95th %ile
- Strong connectivity (93rd percentile)93rd %ile
- Strong smart (92nd percentile)92nd %ile
Pricing
Hisense U7 Series 100U7SG 100"
Sony BRAVIA 9 K85XR90 85"
No current pricing available
Verdict
Winner: Sony BRAVIA 9 K85XR90 85"
Scores 95 overall, wins 7 of 9 usage categories and 6 of 43 specs.
